Posts belonging to Category Marketing

Small business marketing: A video’s still worth 10,000 words and more

Blogger Mark Auerbach offers five important tips for creating a first-class video to market your small business.

Small business marketing: How to buy media

Blogger Mark Auerbach offers up eight tips on how to make sure you’re getting it right when buying ad space for your small business.

5 marketing errors to avoid when promoting your small business

Guest blogger Marcus Jensen reports on five common marketing mistakes made by big companies. Small business owners can learn from these errors.

3 signs your small business could use professional consulting help

Learn to know when it’s time to bring in knowledgeable consultants to help your small business grow.

New resource to help small businesses optimize their online presence

Expertise.com has created a series of free guides to help small business owners maximize the effectiveness of their online presence, reports blogger Jeanne Yocum.

A publicist and a reporter talk shop: How to work with today’s media

Blogger Mark Auerbach reveals a helpful chat between the publicist side of his personality and the reporter side. Learn what they have to say that will help you work well with the media to publicize your small business.

To succeed, artists need to realize they’re business people, too

Blogger Mark Auerbach advises artists and craftspeople to learn a much as they can about the business side of their work in order to assure success.

What can I outsource and still run a successful small business?

Guest blogger George Anthony suggests five business areas where it makes sense for a small business owner to outsource the work to professionals.

Proper packaging matters for your e-commerce business

Guest poster Robert Mathew talks about the importance of using great packaging in your online retail business. Good packaging makes a good first impression and cuts down on returns due to shipping damage.

Intrigued by inbound marketing?

Want to know more about inbound marketing for your small business? Blogger Michelle van Schouwen provides tips on how to integrate inbound marketing into your business growth strategy.

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