Posts belonging to Category Marketing

10 things small business owners need to know about responsive Web design

Making your website work well on various platforms, including mobile phones, is increasingly important. Here are 10 tips from guess blogger Brad Schorr on how to make achieve great results with responsive web design.

Reaching unreachable people: Marketing in an “overwhelmed” era

Blogger and business-owner Michelle van Schouwen provides tips on how to get in touch with customers and clients in a world where people are increasingly so overwhelmed with incoming information that they’re blocking out phone calls, e-mails and other communications methods.

Use humor in marketing wisely

Blogger Mark Auerbach advises business owners to tread carefully when using humor in marketing. While humor makes a campaign memorable, it can also backfire if the humor falls flat or offends.

For your small business, a video’s worth 10,000 words

Blogger Mark Auerbach provides great advice on how to put together a video that will promote your small business’s product or service.

Too much sales advice and not enough sales?

Blogger and small business owner Michelle van Schouwen helps you sift through the mountains of sales advice that small business owners receive to find out what will work best for you.

The press kit: A valuable tool for small businesses and nonprofits

Blogger and publicist Mark Auerbach gives pointers on what you should include in a press kit to help the media understand your small business.

How to be effective in a world of ineffective e-commerce businesses

Blogger Robert Cordray offers great tips on how to make sure your e-commerce site is effective at drawing in sales.

Starting an e-commerce business: A beginner’s guide

Guest blogger Robert Cordray, an experienced entrepreneur and business consultant, provides a primer on how to set up your e-commerce business.

Buy local: There’s creative talent in every community

Creative talent can be found everywhere, not just in the big cities. Blogger Mark Auerbach writes about the wisdom of buying local.

The importance of creating your own web content for your small business

Guest blogger Matt Cook writes about the importance of constantly creating fresh content for your small business website to keep your search engine results strong and to encourage return visits by your customers and prospects.

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