Posts belonging to Category Marketing

From profile to profit: 5 secrets to finding VIP clients and your best referral partners via LinkedIn

Guest poster Diana M. Needham gives five important tips on how to maximize LinkedIn as a tool for growing your small business.

Social media is here to stay: Basics small business owners need to know

Blogger Mark Auerbach tells small business owners what they need to consider before venturing into the world of social media.

Your marketing and sales: New and improved for 2014

Blogger Karen Utgoff offers ideas on how to polish up your small business marketing for the coming year.

3 trends to consider in your 2014 small business planning

Blogger Jeanne Yocum writes about three trends that small business owners need to think about when planning for 2014.

Book review: Small Business for Big Thinkers

Blogger Jeanne Yocum reviews a book that helps guide small business owners in how they can land “the big fish” — large clients that can help you grow your business.

Say cheese: Good head shots can support your small business marketing

Mark Auberbach points out the importance of having good head shots to help promote your small business and gives tips on how to make sure you look your best for the photographer.

Small Business Saturday is coming! What are your plans for your small business?

Blogger Jeanne Yocum gives some ideas on how to promote your neighborhood of shops and restaurants on Small Business Saturday, Nov. 30.

Customer service: Seven helpful lessons for when your customer is the media

Blogger Mark Auberbach provides tips on how to win over the media with good customer service.

Good small business reads #30: Advice on hiring, websites, media interviews and more

Blogger Jeanne Yocum brings you this month’s issue of “Good Small Business Reads.”

Your hourly rate is killing your business: 5 steps to escape it

Guest poster Donald Cowper provides valuable advice on how independent contractors can earn more by avoiding the trap of pricing their work based on hourly rates.

The Self-Employment Survival Guide can help you succeed. Learn all about it here.

Self-Employment Survival Guide book cover