Posts belonging to Category Michelle van Schouwen

Prepare your company for the unthinkable: What happened when my spouse and business partner died suddenly

Blogger Michelle van Schouwen gives valuable insights into how, thanks to pre-planning, she was able to continue on with her business after her husband and company co-founder died suddenly at age 49.

A dozen considerations to build and protect your small business’ reputation

As blogger Michelle van Schouwen notes, nothing is more important to the long-term success of your small business than having a good reputation. She provides 12 tips on how to make sure nothing tarnishes this reputation.

Make conscious decisions about growing your small business

Blogger Michelle van Schouwen writes about the many issues you should consider when deciding whether you want to grow your small business.

After 30 years in business, I’m learning from start-ups. Here’s why.

Long-time business owner Michelle van Schouwen writes about the business lessons she’s learned from mentoring early stage entrepreneurs.

Reaching unreachable people: Marketing in an “overwhelmed” era

Blogger and business-owner Michelle van Schouwen provides tips on how to get in touch with customers and clients in a world where people are increasingly so overwhelmed with incoming information that they’re blocking out phone calls, e-mails and other communications methods.

Reinventing your small business’ approach to health insurance

Blogger Michelle van Schouwen shares how her small business found a workable solution to the dilemma of rising health insurance costs that actually ended up giving her employees more flexibility than in the past.

Too much sales advice and not enough sales?

Blogger and small business owner Michelle van Schouwen helps you sift through the mountains of sales advice that small business owners receive to find out what will work best for you.

How having employees makes you – and your small business – better

Small business owner Michelle van Schouwen writes about the many benefits of taking the leap and hiring employees for your small business.

Save yourself some grief: My “ten-times-magnified” rule for hiring

Michelle van Schouwen offers up a good rule for how to weed out potential bad hires when conducting interviews for your small business.

Who needs an employee handbook, anyway? (You probably know the answer already.)

An employee handbook is an invaluable tool for a small business, writes blogger Michelle van Schouwen. And today, there are plenty of resources available to help you create one for your company.

The Self-Employment Survival Guide can help you succeed. Learn all about it here.

Self-Employment Survival Guide book cover