Posts belonging to Category Social media

The power of silence: 5 ways to hear what your followers aren’t saying

Guest blogger Kristen Gramigna recommends five ways to improve your social media strategy to maximize its effectiveness in helping you connect with customers and prospects.

Think before you click: Your reputation depends on it

One ill-considered social media post can ruin your reputation and damage your small business, writes blogger Mark Auerbach, who provides strategies for avoiding such online faux pas.

Bridging the digital divide: Bringing technology into the workplace, Part II

In part two of her series for SucceedingInSmallBusiness, Leandra Williams provides data on the top three social media platforms that can help you decide which is right for your small business marketing.

4 ways to go big with your small business

Guest poster Lindsay Edwards provides tips on four key ways to take advantage of the growth prospects of your small business.

Bridging the digital divide: Bringing technology into the workplace, Part I

Guest poster Leandra Williams provides three key tips for how your small business can use the Internet wisely to attract new customers.

New book, Smartcuts, gives insights into how to fast-forward your success

Journalist and Web entrepreneur Shane Snow has a new book on nine strategies that can help you fast track success in your career or small business, writes blogger Jeanne Yocum.

Reaching unreachable people: Marketing in an “overwhelmed” era

Blogger and business-owner Michelle van Schouwen provides tips on how to get in touch with customers and clients in a world where people are increasingly so overwhelmed with incoming information that they’re blocking out phone calls, e-mails and other communications methods.

For your small business, a video’s worth 10,000 words

Blogger Mark Auerbach provides great advice on how to put together a video that will promote your small business’s product or service.

Too much sales advice and not enough sales?

Blogger and small business owner Michelle van Schouwen helps you sift through the mountains of sales advice that small business owners receive to find out what will work best for you.

Starting an e-commerce business: A beginner’s guide

Guest blogger Robert Cordray, an experienced entrepreneur and business consultant, provides a primer on how to set up your e-commerce business.

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Self-Employment Survival Guide book cover