Climbing the curve: 4 ways to scale your business properly

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By Henry Brown

Learning how to grow your business effectively is about yielding organic measures to ensure that you do not hit that glass ceiling but break through it properly. Scaling up your business is an exciting time, but it can be an incredibly anxiety-inducing one as well. When it comes to scaling up your business, how can you do it properly?

Prepare your IT infrastructure

Your data is the most important aspect of your business. Without it, you are not able to build relationships with customers. If you are not aware of the effects of cyber attacks on businesses, it is now time to reconsider the importance of your IT infrastructure. Every business, small, medium, or large, are open to an array of attacks. Preparing your IT infrastructure so it forms a solid line of defense against cyber attacks, while also being scalable, can ensure that you are growing your business in an organic fashion. There are so many providers of IT infrastructures that allow you to scale the business based on what you need. It’s important to find a provider that does this because you don’t want to be overspending on this, especially if you may find you have to scale back.

Fix weaknesses

You may notice what your weaknesses are as soon as you start to expand your reach. It could be to do with your cash flow, your supply chain, or a combination of factors. You need to think about how scaling up the business will affect your company. Being prepared by fixing your processes and addressing where you are falling down will help you to navigate these issues more effectively.

Surround yourself with the right people

Working with the right people has got you to where you are today. As you grow your business, you will need to get more staff. While your relationship may not be as close with them as your old guard, this is where your business values need reiterating. Remain consistent and focus on quality, but also create the right culture where people can thrive. This may mean that, on occasion, you will end up outsourcing certain components, but it’s about getting the talent to achieve the singular business vision. Finding the right people is about a combination of efforts. Some people don’t work together effectively, but when everybody has a view of the bigger picture, this provides the focus you need.

Spot predictions way in advance

As nice as it would be to have a crystal ball, we need to address the obstacles to our business growth. It’s possible to experience difficulties and you need to spot these in advance before they cause irreversible damage to your company. It’s easy enough to set up alerts to help you spot potential problems or notice processes that aren’t working 100 percent. When you take a proactive approach to problem solving, you are able to fix the problems before they snowball. Consistent monitoring and measuring performance is the key to scaling up effectively. While it’s important to spot future trends, you’ve also got to be aware of what is going on right now. It is a difficult balance to get right, but when you fix this, you can scale the business appropriately.


Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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