Comparing the pros and cons of white label marketing and traditional marketing

By Meghan Belnap

There is a need for every business to advance its brand and increase its target market. Since everything else in the business depends upon marketing, it is paramount to invest in viable marketing strategies to create maximum awareness of products and services. However, determining the best platform to reach out to prospective customers for visibility purposes makes the real difference.

With the advancement in digital marketing, which has become an essential part of the consumer experience, most businesses are now trying to access potential buyers through digital channels. However, although many businesses want to establish an online presence, most of these businesses lack the funds and the manpower to market their products and services. That is where white label marketing comes in.

With white label marketing, businesses can outsource marketing efforts to an agency whose core business is marketing and have their products and services rebranded under their business name.

Access to the recent industry trends and technologies

The greatest advantage of using a digital marketing strategy is that you can work with the most recent industry trends and technologies. The digital marketing solutions use search engine optimization, pay-per-click campaigns, social media marketing, internet advertising, and other digital platforms to reach their audience.

Similarly, when a business outsources the services of a white label agency, it can work with the most qualified people who are up to date with the most recent advancements in their industry and have access to the best tools and technologies.


Running a business can prove to be expensive in the long run. However, with digital marketing, there are some cost-effective strategies that every business can use to increase its visibility and create more brand awareness. Regardless of the platform used, digital marketing tactics can make a huge difference in your organization’s marketability and profitability.

Businesses which have established online presence can cut their costs by retargeting Ads, using pay-per-click to attract customers, advertising low-cost content and customer engagement, increasing brand awareness via the most uncomplicated means and others.

Businesses can also outsource their services to white label agencies. Working with an outside team of professionals helps to save labor and the overall overhead costs since white label marketing helps cut costs related to recruitment, onboarding, training new staff, and maintaining in-house employees.


Digital marketing as a whole has some challenges as well. One of which includes the prevalence of feedback opportunities. Since digital marketing happens on a public platform, it becomes easier for your audience to access those complaints through social media and review websites, which can, in turn, dent your brand reputation. While it’s good to hear the complaints of your customers so can do better, it’s does necessitate having a dedicated social media and customer service team to address these concerns directly as they arise online.

High competition

With digital marketing, businesses can reach a broader base of audience. However, since this type of marketing takes place on a global platform, competition also becomes global. It can be challenging to gain a competitive advantage among the many messages aimed at consumers online.

Similarly, although businesses can decide to outsource to white label agencies, the market also experiences competition. Those who use white-label marketing often don’t spend the necessary funds to specialize their campaigns to their business. It’s important, therefore, not to be complacent just because someone else is handling your marketing and work directly with those services you hire to make sure they have all the information they need to properly represent your products.

Both types of businesses have their advantages and drawbacks, and therefore, it is upon you to understand your specific marketing needs and target audience. Ultimately, both platforms have a similar purpose.


Meghan Belnap is a freelance writer who enjoys spending time with her family. She loves being in the outdoors and exploring new opportunities whenever they arise. Meghan finds happiness in researching new topics that help to expand her horizons. You can often find her buried in a good book or out looking for an adventure.


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