Considerations when running an online business

Image by Hugo Hercer from

By James Daniels

Running an online business can (and will) be just as consuming and stressful as running an offline business. You still have competitors to worry about, and you still have to ensure that you offer good value for money at all times. Going into an online business with your eyes wide open and taking into account possible obstacles and considerations will help ensure that any business you choose to pursue is as successful as you want it to be.

Looking at the competition

All businesses have competition, whether direct or indirect. The more that you know about the competition then the better chance of success you have. When it comes to finding out about the competition, it is crucial to complete competitor analysis. Establish where your competitor’s strengths and weaknesses lie and see what they are offering and to who? The more that you know (and can find out) about your competitors, then the stronger the position you will find yourself in. By looking at the competition, you may also be able to learn from their mistakes, and also spot missed opportunities.

Marketing and advertising

Getting seen and getting noticed online can be difficult. Getting your business seen and recognized requires an investment of cash and time. Your potential customers have a lot of choices and options available to them, and it is important that you make sure they always know about you before they make a decision. Customers quickly forget (especially online customers) and this is why you need to focus on marketing and advertising all of the time, and not see it as just something you do as and when you have the time or cash.

Packaging the products you sell

When you are selling products through your online business, you have to think about how they will be packaged, and what they will be packaged in. Transporting goods safely and ensuring that quality is delivered directly to your customers’ doors is of paramount importance. When it comes to packaging your products effectively, you need to think about what you are sending. Ensuring that your products are clearly labeled, and also packaged securely and safely is also a top priority. The packaging you use will also act as marketing, so invest time into making the right packaging choice for your business needs.

Target audience and market research

Knowing who your customers are and knowing what they want is crucial to the success of any online business. Your target audience is key to your success, and if you don’t know anything about them, then how can you expect to reach them, and sell to them? Primary and secondary market research is crucial when running an online business. Finding out as much as you can about who your customers are and just what they want will help you establish and build a business that lasts.

Even online businesses have running costs, and this is also something you need to take into consideration. Everything that you do has a cost or price to pay, and this must be factored into an online business.


James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.

Leave a Reply

The Self-Employment Survival Guide can help you succeed. Learn all about it here.

Self-Employment Survival Guide book cover