Creative strategies to help your small business idea stand out

bulb-40701_640By Henry Brown

The world of business is competitive. That’s especially true for small businesses. When you’re starting out, it can be extremely hard to compete with established companies in your industry. You have to go out of your way to make yourself stand out ahead of the rest.

Many things can determine the success of your small business idea. Sometimes, you need to get extra creative. A creative twist can instantly make your company more appealing. Instead of being traditional, aim to be unique and engaging. It will catch the attention of people and bring you more customers or clients. Here are some strategies to give your business a twist.

Combine two ideas in one

If you’re planning to get into a competitive business field, you can’t do the same thing as everyone else. It can be tough to come up with the right project to stand out. You probably have many business ideas floating around your head, so why not combine two together?

Sometimes blending two good ideas can result in a breakthrough plan. Take party buses as an example. A nightclub is incredibly hard to open and run. Public transportation can be expensive and competitive. By combining the two, you provide a unique entertainment experience. It’s also easy to set up and run. You can find helpful resources such as

Combining ideas is also popular in the fitness industry. Treadmills with entertainment screens are common in gyms nowadays. They allow users to get the best workout by distracting themselves with TV shows, movies and games. Sometimes you need to combine two consumer needs into one to make your business idea take off.

Creative marketing

Excellent marketing can make a huge difference. Generic advertisements will get ignored, and people will think you don’t have much to offer. Sometimes you need to go out of your way to address why you’re perfect for customers. Often, the best way to market is with entertainment.

Viral videos are a useful example. Many companies were able to gain success by creating humorous or engaging videos and getting them noticed. For inspiration, check out some of the best viral marketing campaigns at

Online content creation is useful, but it’s not the only way to be creative. Many companies come up with imaginative billboards and murals that catch people’s attention. Others try experiential marketing, where they take their product right to the streets and engage people in its use. Don’t just stick to methods like SEO; be inventive with your marketing. Think of what would make you notice a new business.

Use modern tech

If you want to start getting customers, you need to make things easy for them. One of the best ways to do this is by offering unique software for your clientele. Many businesses these days are creating apps and websites for their services.

Think of how services like Just Eat and GrubHub changed the food delivery service. Instead of having to order by phone, people can order food for delivery online or through a simple app. It led many fast food services such as Pizza Hut to offer similar services. A similar change happened with the taxi industry thanks to apps like Uber.

No matter what kind of company you’re running, it’s worth having software for your services. There are even resources for creating business apps, like


Henry Brown is an online marketing executive. When he isn’t talking shop he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.


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