Ensuring you can benefit from repeat customers

By Henry Brown

Repeat customers are a big boon for business; if you can garner a sense of loyalty from the people who have shopped with you at least once before, your small business will be in a better position than any competitors you’re working against on the high street.

But how do you ensure you can bring in repeat custom? How do you entice someone to come back again and spend their money in your sector with you and you alone? Well, we’ve got some tips and tricks below you might want to start with.

Offer exclusives

A customer has shopped with you before now, and you want to bring them back, because you know they’re capable of spending big bucks whilst in your store. You know it’s important to try and secure the niche you’re selling in, but how do you ensure that previous customers feel like you think of them as special people? You show them that they deserve a bit more!

And that’s where offering exclusives comes in. Because not only does it make previous customers feel like they’re bigger and better, but it also ensures anyone who hears about your exclusivity program wants in on the action too.

Keep in touch after they buy

You’ve done a lot of pre-sale work to ensure your customer has a satisfactory experience shopping with you, but now it’s time to focus a bit more on the time after they buy something and walk away. You want them to feel cared about, and like you’re paying attention to them as a paying customer, even after the transaction has gone through.

For example, you’ve spent a lot of money on marketing messages to pull them in, but have you thought about providing a loyalty program to make them feel like it’s worth it to come back afterwards? It’s all about providing the best customer service here, and ensuring there’s something to reward a customer for shopping with you is one of the best ways to make them feel like you care, even after they’ve left your store.

Try not to annoy your customers

And finally, you’re going to want to be careful about annoying your customers. Yes, you want them to come back and shop with you again, but you also want to be subtle in your marketing efforts to achieve this. For example, with special messaging tactics, avoiding sms spam is easier than you ever thought possible!

Simply get to know the best times to get in touch with your customers, and then think about the best possible message you could get across to them. Money off deals, exclusive products, limited time sales, etc., are all effective lines for enticing a person back to your store. They’ve had an experience with you, and they want to know they’re going to get something even better!

Repeat custom might be hard to earn, but it’s worth the benefits. Make sure you keep the above points in mind on your journey.


Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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