Essential things your product packaging must have

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By Henry Brown

Proper packaging is a vital element in any business. Not only does it help to boost your brand, but it can also protect your product, enhance your marketing efforts, and even attract your target customers. The end goal of your packaging is to drive sales or encourage target customers to pick your product on the market. And for that to happen, it must have some essential things. Here are some worth considering.

1) Durable materials

The packaging itself should be made of durable materials for two main reasons. First, it protects your product. So, before you decide what packaging material is ideal, think first about how delicate your product is. For example, most businesses will consider sealed bottles to package drinks and maintain product freshness. And then, they’ll consider tear-resistant boxes for outer packaging solutions when they need to ship their products. Also, use the right packaging solution to keep up with your production. For example, if you’re into manufacturing gummy molds, you should have packaging lines specifically made for that purpose. Secondly, your materials can determine a customer’s impression of your product or brand. Customers generally associate high-quality packaging materials with brands that care about their products and customers.

2) An eye-catching design

As indicated earlier, your package design is one of the first things to attract a potential customer to your product. And you want to ensure that you create a design that is eye-catching enough to stand out among competing products. The process of creating an eye-catching design can be exciting and overwhelming at the same time. Exciting because you can bring your creative ideas to play. But it can also be overwhelming because of the wide option of design themes, colors, etc., to choose from. The most important thing is to find ways to incorporate your logo strategically into the packaging design and pick colors that will complement your product.

3) An ability to awaken a customer’s emotions

Aside from being catchy, a product or brand package should be able to affect a customer’s emotional response and make them willing to purchase. Packaging designed to provoke a customer’s emotions is more memorable than those that don’t. It creates a bond between your target buyer and the product. And this is the type of bond or emotional connection sparks customer loyalty and makes it easy for a first-time buyer to return to your product.

4) The truth

This point may sound pretty simple and even obvious, but still crucial. You want to draw your customer’s attention as quickly as possible with your packaging, but you don’t want to do so in a misleading way. All information should be accurate, from the product descriptions on the packaging to the benefits the product offers. Any attempt to exaggerate or misrepresent the product in your package can cause you to lose potential clients and even put you in expensive legal hot waters. Your package should contain the truth about the product’s size, quantity, composition, purpose, place, and manufacturing date.


Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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