Face swap: Ditching branding that isn’t working

By Henry Brown

When you read about business branding around the web, it can often seem as though this area is the hardest part of business. Mistakes can leave your company woefully unable to do its job, as your brand won’t represent your products or services well, and this is something customers will easily see. Of course, though, what this sort of idea ignores is the chances you have to start fresh with this part of your company. To help you out with this, this post explores steps you will need to take to achieve this goal, along with some scenarios that could make this the right course of action.

Assess What You Have: To start, it’s a good idea to begin this process by thinking about your current branding, and what might be wrong with it. In a lot of cases, quality is a big factor here, as a lot of people struggle to create their own branding that can run with the big dogs in business. Along with this, though, there could be loads of other aspects holding back your brand, and you will have to identify them.

Find Someone To Build It: With an idea of what is making your brand weak, you can start to look for someone with the skills required to put a new one together for you. Corporate identity is a hard field to master, and most people won’t be able to do it on their own, making professional help well worth the price. To help you to find the best company to support you, reviews will give you an idea of their success with other clients.

[amazon_link asins=’B0180L1GQC’ template=’ProductAd’ store=’succeedingin-20′ marketplace=’US’ link_id=’62442e15-46f4-11e8-9037-bb0a98137bd5′]Why Follow This Path? There are quite a few different reasons that could make this path the right one to follow for your business. Of course, it is worth considering your other choices, too, as you might have something that suits you even better. To give you an idea of when a refreshed banding campaign might be used, though, you can find a couple of examples below.

– Bad Publicity: Word gets around like never before in the world of business. If you do something wrong, it won’t be long until everyone knows about it, and this can make life very hard. A simple rebrand can be a great way to solve this, giving you the chance to start fresh.

– An Internal Change: As companies change and grow, the way they shape out can end up not matching the original brand. In this case, making a couple of changes will be worth it to make sure that you’re not giving off the wrong image. A big part of a brand is the way that it makes customers feel, and this has to be on your mind whenever you’re considering changes to it.

[amazon_link asins=’1935254871′ template=’ProductAd’ store=’succeedingin-20′ marketplace=’US’ link_id=’6a9d2c5c-46f4-11e8-affb-574a2c96635f’]Hopefully, this post will give you a better idea of the power that can come with changing your branding. This isn’t something that should be done very often, and is rarely the right course of action when you have a strong customer base. Of course, though, every business is different, and this could be a wise choice if your current branding is not producing the resuls you desire.


Henry Brown is an online marketing executive. When he isn’t talking shop he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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