Image by mohamed Hassan from Pixabay
By Emma Sturgis
Nonprofit organizations are starting up daily, especially with the pandemic’s outbreak. Nonprofit organizations play a very vital role in society. There is an emerging need for the welfare of the less fortunate and needy. Therefore, it is the role of nonprofit organizations to come in and offer much needed support towards societal change. Starting a nonprofit organization is easy but getting the necessary operational resources is the most challenging task. If you are about to start a nonprofit organization, you need to know how to source finances. The following are fundraising tips for new nonprofit organizations:
Come with an effective fundraiser plan
Sourcing for nonprofit funding requires you to plan well for the fundraising project. You need to develop a fundraising template with set deadlines, objectives, tasks, and stakeholders involved. While planning, involve the stakeholders as there is a high possibility that they have specialized skills to organize the event. As you plan, you need to target all potential donors, including those who might not be able to attend an in-person event but who could support your cause via online fundraising. Once the plan is ready, it’s time to implement it effectively.
Come up with a fundraising team of experts
Organizers should identify a fundraising team of experts to organize the event, manage the funds, promote the event, and analyze the fundraiser’s progress. Fundraising events are too tedious and may even require professional specialists to help with the task. You will want to hire someone to work long-term with your organization. They should be someone who is experienced in fundraising for nonprofits specifically.
Publicly launch the fundraiser drive
The fundraiser drive launching should be in the public’s full glare to popularize it. To popularize the fundraising event, you should also create a hashtag, create a short and memorable event name, build momentum, and engage the supporters behind the scenes. Consider popularizing the fund drive through social media platforms such as Instagram, Snapchat, Twitter, and Facebook.
Create a fundraising network
Fundraising requires organizers to expand the network with more individuals and corporates to support the initiative. It will be advisable to consider engaging the network in recurring donations as most donors like enrolling in monthly giving programs.
Be creative and innovative
Event managers should be creative and develop innovative ways of collecting more funds. Organizers may come up with walks, run races, employee events, and matching gifts. Organizers may also come up with direct mail donations and mobile donations such as mobile apps in which donors may give out their contributions.
Applying the above strategies will help the organization to source out funds for its operations effectively. However, it would be best for new nonprofit organizations to contact professionals from any fundraising management consulting agency to manage the fundraising.
______
Emma Sturgis is a freelance writer based out of Boston, MA. She writes most often on health and education. When not writing, she enjoys reading and watching film noir. Say hi on Twitter @EmmaSturgis2.
