How business intelligence can help you sell more

By Henry Brown

If you would like to work smarter instead of harder, you might want to implement business intelligence that will do the hard tasks and deliver you the information you need to serve your customers better, get more sales, repeat clients, and improve your reputation. After all, software development has come a long way in recent decades, and your website can be turned into the most valuable source of information you have ever seen. Below you will find some tips on how to take advantage of business intelligence and sell more with less effort.

User tracking

Cookies are legal, as long as you tell your visitors what type of information you record about them. If you can track your website visitors and find out where they came from, and which pages they are most interested in, you will be able to improve your conversion rate by tailoring the content and your offers to their needs. There are several versions of user tracking software out there to choose from, no matter what the size of your business and your wallet.

[amazon_link asins=’0470127236′ template=’ProductAd’ store=’succeedingin-20′ marketplace=’US’ link_id=’29880cc0-3bed-11e8-8513-81271af31389′]Website analytics

If you are not yet taking advantage of the free Google Analytics, you are missing out on a lot of useful information. You will not only be able to find out where your visitors are coming from, but also learn about your customers’ demographics, location, and the number of visits it takes them to make up their mind and buy from you. You will also be able to compare different versions of your sales pages or offers, and gain insights into what results in higher conversion rates. This means that you can realize a higher conversion rate with the same amount of work, and turn more visitors into paying customers.

Unique software solutions

In case you are interested in custom data, such as the pages’ performance, readability, or even the group of customers who are more likely to share your content on social media, you might want to get in touch with a company offering software development services to discuss your needs. Whether you want to find out when your customers are more likely to visit your site or make a purchasing decision, custom software can meet your expectations. You can use the business intelligence gained to target the most responsive clients at the right time and maximize your sales opportunities.

[amazon_link asins=’1118821521′ template=’ProductAd’ store=’succeedingin-20′ marketplace=’US’ link_id=’3ceea25e-3bed-11e8-91ce-49438a1cf3d7′]Automated feedback collection

If you would like to make sure that all your customers are happy and will return to buy more, you can also implement automated feedback collection solutions. Some of them will automatically send out a survey link to your visitors, while others will direct them to a review site. Either way, the feedback you will receive will be valuable for your online or offline business to further improve the products and services.

Taking your communication to the next level

Business analytics solutions can deliver data on different customer segments and give you an overview of various groups’ characteristics. For example, if you run a pet supply website, once you know which of your customers are dog owners and which have goldfish or tortoise, you can create messages that are relevant to them, instead of sending out general marketing materials. This way, you can personalize your marketing approach, and stay relevant to the needs and expectations of your customers.

User behavior analysis

Understanding customer behavior is a challenging task. You might want to make sure you are collecting all data using a software or application. You might want to take advantage of industry reports that highlight the current and future trends in your marketplace, so you can react to the changes before your competition can. Finding out what makes your customers tick is the first step towards getting them to buy from you.

Keeping an eye on the competition

No matter which industry you are in, there is likely to be other companies offering similar products or services. Wouldn’t it just be great to know what they are doing to attract customers, so you can react to their steps? Guess what? Business intelligence tools can deliver this information to your desktop, so you can adjust your strategy based on your competition analysis.

Independent of the size and industry of your business, you can benefit from taking advantage of business intelligence tools. Whether you are collecting information through your website, online surveys, or using your own system to identify the best customers and your target market, you will be able to sell more with less effort, if you have the data to work with.


Henry Brown is an online marketing executive. When he isn’t talking shop he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.


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