How can you make your new ecommerce business stand out?

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By Henry Brown

Getting into ecommerce may seem like a smart choice, especially when brick-and-mortar retail appears to be in decline. But if you’re trying to make it big in ecommerce, you can guarantee that a lot of other people are too. The most important thing is being able to make your business stand out, which can be hard to do online. You’re most likely facing a lot of competition, so getting people to notice your brand, in particular, isn’t easy. However, there are steps that you can take to get your ecommerce business noticed. Try these tips to achieve your goals and find success.

Get to know your customers

When you want to promote your business, you need to start with knowing your customers. If you have a clear picture of who your customers are, you can target them more effectively. You don’t want to indiscriminately advertise to anyone online because you could end up wasting a lot of money. Entrepreneur Dee Agarwal highlights getting to know your customers as one of his top tips for entrepreneurs. He says, “If you don’t know the customers’ wants, needs, and buying behaviors, it will be impossible to connect and engage with them.” When you know your customers well, you can give them what they want.

Focus on great branding

What makes someone choose to buy from one store over another, especially when they’re looking for a specific product? Branding plays a huge role, convincing people that they should pick a certain business to spend their money with. Your brand tells your story and conveys your values so that your customers know what you’re all about. There are many elements that go into your brand, from what it looks like to the issues that are important to you. With good branding, you can differentiate your business from your competition.

Create an excellent customer experience

Your customers need a good experience when they shop with you or they won’t be coming back and they won’t recommend you to others. From the moment they land on your website to after they have received their order, you need to make sure you’re delivering a positive customer experience. By taking care of your customers, you can get them to leave positive reviews and keep coming back. Many things go into your customer experience, from the quality of your website to your customer service and how quickly you can deliver orders.

Do something good

A lot of ecommerce businesses also choose to stand out by doing something philanthropic. People love to see companies that are connected to good causes, whether it’s something built into the philosophy of your brand or a close relationship with a charity or nonprofit. For example, some businesses work on the model of buying one and giving one – e.g. for every pair of shoes you buy, a pair is given to someone who needs some and can’t afford them.

Getting an ecommerce business off the ground isn’t easy. However, if you can find ways to stand out, you can achieve success.


Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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