How small businesses can improve customer trust

By Meghan Belnap

If you run a small business, you can build better relationships with your customers by making simple modifications to the way you do things. Putting in the extra effort to earn more trust from your customers can be beneficial for your business in many ways and help increase your profit margin. Here are some of the best ways that you can earn more customer trust for your business.

Develop a high-quality website

Many people turn to websites today to do a lot of their online business dealings and having a commercial website that’s of the highest quality can help make your business a more reputable brand. Your website should be easy to navigate with clear, modern imagery and text. Including videos of customer testimonials or tips from industry experts can also help earn more customer trust. Also keep in mind that you should have your business name and website URL figured out before you open for business. Websites that change URL’s often are not considered trustworthy by search engines or by consumers.

Implement better communication technology

In addition to using standard telephones to communicate with customers, you can use other technologically advanced means of communicating so you can interact with your customers on a more personal level. Video conferencing software lets you and your staff have face-to-face conversations with customers through computer screens. Conversational AI technology has also been developed to help businesses gain more confidence from consumers. Having an AI interface allows for 24/7 customer service that is professional and reliable, and allows for faster processing of customer interactions. This shows your customers that you are well prepared to handle their needs and answer their questions in a timely manner.

Have a physical location

Even though many people like to do their shopping online nowadays, many other people still enjoy going into brick-and-mortar stores. Having a physical location will help your staff establish better rapport with your customers and give your business a more old-fashioned appeal. Customers will also be able to see products and try them out for themselves before agreeing to buy them instead of just seeing images on a computer screen. Even if your store is entirely online, having a physical location listed on your website assures the customer that you are an established company that won’t just disappear with their money.

Stay active on social media

Staying active on social media will give customers a better way to interact with your business, and this can also help earn more trust. Offering flash deals through your online platforms is a great way to keep customers excited about your products. Customers who have questions or concerns will be able to communicate with you easier if you stay connected through social media regularly. Social media also makes it easier to respond quickly to customers.

Customer trust is a key component to the success of any business. By taking the right steps to ensure better connections with your customer base, you’ll have an easier time retaining more loyal customers who can feel confident while depending on your brand.


Meghan Belnap is a freelance writer who enjoys spending time with her family. She loves being in the outdoors and exploring new opportunities whenever they arise. Meghan finds happiness in researching new topics that help to expand her horizons. You can often find her buried in a good book or out looking for an adventure.

1 comment

  1. run 3 says:

    This shows your customers that you are well prepared to handle their needs and answer their questions in a timely manner.

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