How to attract top talent to your small business

By Roseanne Beechum

As a small business, it can be hard to show top candidates that your business is worth their time. They might be looking for things you cannot give them right away but there are some things that you still can offer as a small business.

Here, we are going to give you tips on how you can attract top talent to your small business. Keep reading if you are thinking of hiring some professionals and want some more information.

Write better job descriptions

When you are writing a job description, you need to make sure that you are making the job sound attractive. Being vague on the job description about perks, salary and responsibilities can be off-putting to potential candidates and so you should avoid this. Try to make your job advert stand out from the competition while still remaining professional. This will help you to attract top talent for your small business.

Offer a competitive salary

Our next tip for those who want to attract top talent for their small business is to offer a competitive salary. While this might be difficult to achieve when you are only a small business, it can be very important. Think about things that you can sacrifice in order to pay for a higher salary. Look at government schemes that can subsidize the salary and you might just find something that can help.

Use an executive staffing agency

If you are really struggling to find top talent for your business, why not consider hiring an executive staffing agency? There’s an abundance of these agencies across the US, with leaders such as TruPath staffing agency who’ve filled over 16k roles. They can get in contact with the right candidates that are in their talent pool. With an executive search firm doing the search for you, potential candidates might be more likely to apply or come for an interview. Make sure to consider this when you are hiring your next member of staff for your small business.

Offer a great perks package

Our final tip for those who want to attract top talent is to make sure that you have the best possible perks package. In 2019, top candidates look at more than just the salary; they want things like healthcare and paid holidays. If there is anything that you can offer that makes your package stand out, make sure to include this in the job ad. Consider the nature of your small business and what you offer. This could help to build up your perks package and attract top talent.

Final verdict

There is no reason why small businesses cannot attract top talent in 2019 as long as they know where to start. Consider getting in touch with a recruitment agency so that you can have access to their impressive talent pool. You should also try to offer a competitive salary and perks package. This way, you’ll find the right candidate for the job and improve your small business with their experience and knowledge of the industry.


Rosana Beechum is a business and marketing graduate from Nottingham Trent University from the UK, who is attempting to share her knowledge through writing articles for small business owners.


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