How to boost small business sales with apps

Image by Jan Vašek from Pixabay

By Henry Brown

Apps are changing the world. They’re changing how we interact with our devices, how we connect with other people, and they’ve changed retail forever. Apps have become a mainstay in many industries to boost sales by providing an additional product or service that can be purchased right on your phone for convenience’s sake. So if you want to get ahead of the competition and increase sales this year, make sure you offer apps!

Returning customers

One way to boost sales is by increasing the number of returning customers. This can be done in various ways, including through loyalty programs or special discounts for those who have already made a purchase. Another way to increase customer loyalty is through app-based marketing. By offering an app that allows customers to access exclusive deals or rewards, businesses can keep customers coming back for more.


Another way to increase sales is by offering incentives to customers. Incentives can take many different forms, such as discounts, free shipping, or points that can be redeemed for future purchases. Offering incentives is a great way to get customers to buy more items or spend more money.

For example, say an online store is looking to push their sales of athletic shoes. They can offer a discount or free shipping for orders over $100. This way, customers are encouraged to buy more items, increasing the overall amount spent on each transaction.

Another effective incentive is offering points that can be redeemed for future purchases. Everyone loves getting something for free, and this type of incentive is a great way to entice customers to make another purchase.

If an online store offers loyalty points, they can see a significant increase in sales. A study by Colloquy showed that loyalty members spend 50% more than non-members over two years.

Easy checkout

One of the best ways to boost sales with an app is by making it easy for customers to checkout. If you can make the process quick and straightforward, you’ll be more likely to convert browsers into buyers. There are several different checkout options available, so be sure to choose one that will work well for your app and your customers.

In-app purchases

Another great way to boost sales with an app is by offering in-app purchases. This can be a great way to increase revenue and keep users engaged with your app. Contributing in-app purchases also helps to reduce the number of abandoned carts, which is another big plus.


Newsletters are a great way to grow your subscriber list, but apps are another tactic that can generate sales. Apps create brand awareness and extend the reach of companies by building loyalty among customers. In addition, they offer several benefits, including better search rankings for mobile users, increasing time on site, which has been shown to lead to more conversions and being an easy revenue generator.

Mobile Marketing Watch reported that apps have a 98% retention rate, so they can be very profitable for businesses and provide brand awareness.

Identify your target audience

Your target audience determines the best way to boost sales. For example, if you target high-income business owners, they likely have an iPhone or Android device and would benefit from a mobile app version of your product or service. Make sure you produce apps for both platforms if possible because consumers use iPhones more often than Android devices, but you don’t want to alienate Android users.

Offer a free trial or demo

When people can try out an app before they buy it, they are more likely to make a purchase. A free trial lets potential customers explore the features of your app and decide if it is worth their money. You can also offer a demo to show people how your app works.

Make your app easy to use

People are more likely to buy an app that is easy to use. So make sure your app is simple to navigate and understand. Don’t include too many features, or people will get overwhelmed. Instead, focus on the most critical functions of your app and make sure the ones you do have are well designed and executed. Seeking development help from a resource such as this iphone app development company los angeles might be the best way to go if this type of work is beyond your personal experience or that of any of your small business employees.

People want to be able to use your app with ease, so don’t forget the design process before coding begins. The more time spent on wireframing and planning, the less likely people will run into issues later. Design is important because it’s what people feel. If they like your app, they will keep using it.

App development

There are many app development companies that can help businesses create custom apps. However, it is essential to find a company with the experience and expertise to design an app that will meet your specific needs.

Mobile technology is disrupting healthcare, education, and retail industries. As a result, businesses need to develop mobile apps that offer a great user experience (UX) and provide value for their customers to stay ahead of the curve.

Healthcare providers are now using mobile apps to improve patient care. Patients can use mobile apps to manage their health records, appointments, and medications.

Mobile technology is also being used to provide healthcare services in remote areas. For example, many mobile apps can help people with chronic diseases such as diabetes and heart disease.

In conclusion, apps offer a way for online businesses to diversify their offerings and make them available on more devices. This can boost sales in various ways, such as increasing brand awareness or offering new services like customer support chatbots. Businesses with an e-commerce website should consider building an app that provides features not otherwise possible.


Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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