How to build your brand

Image by David Zydd from Pixabay

By James Daniels

An important part of developing a successful business is building an identifiable brand; however that’s easier said than done. Building a brand is one thing, but doing it successfully is another. But where do you even start?

There’s no one trick to making your brand a success. If there was, everyone’s brand would be huge and popular. It’s the business owners who put equal effort into all of the following aspects which come out on top. Although your company may not be the next Starbucks, following these steps can definitely boost your brand massively.

Choose a good business name

The name of your brand is pretty important. When people talk about your business, it’s the name they are going to be constantly referring to. Especially for small businesses who grow a lot from word of mouth, you need to get this right. Your brand’s name is going to be on your products, uniforms, and on the front of your business, so make it marketable.

So how do you come up with a name? There’s a few different ways you can go about it.

– Your name – This is a really common one for small business owners. It’s simple, marketable, and usually rolls off the tongue nicely. A popular example of this McDonalds, but could commonly be displayed as the likes of “Hill’s Menswear.”

Altering a word – This is considered to be a trendy way to name your brand. Popular examples of this are Kool-Aid and Tumblr. Adding, removing, or changing letters in words is simple and can give your brand an identity.

Make up a word – Your brand doesn’t always have to be a proper word. Although, this tends to be hard to market for smaller businesses. Examples of this type of naming are Sony and IKEA.

Develop a logo

For brands, a logo is as important as a name. It’s the icon that is associated with your business. It should be recognizable, unique, and fitting to your business. A good logo is usually versatile in the way that it is displayed. This means it can be displayed with your business name or as a small stand-alone icon. An example of this is you often see the Twitter bird logo without any mention of the name. This logo should then be printed on all of your products, from goods to sales bags. If you require industrial label printing, companies such as Pro Motion Industries offer great labeling services. This way, you can include your logo or name on various products.

Identify target audience

The consumers who will be most attracted to your business should be kept in mind when deciding on your brand. For example, if you are opening a tattoo parlor, you may want to keep your brand artistic and trendy. This means people interested in getting tattoos will be more drawn to your brand than a parlor that brands itself as family-friendly. An example of a family-friendly brand is, again McDonalds. Their color scheme, slogan, and marketing methods all indicate they are a family-friendly restaurant.


James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.

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