How to compete with the bigger brands in your industry

Image by Gordon Johnson from Pixabay

By James Daniels

As a small business, you will always face the challenge of trying to compete with the bigger brands. The bigger brands often have the power, resources, and reach to dominate, which can be challenging and frustrating for small businesses (particularly if you know that you provide a superior product/service). So, what can be done about this? While it will always be a challenge, there are a few strategies that you can use to start competing with the bigger brands, and there are even ways that you can excel over the larger companies. Keep reading for a few of the best strategies to try.

Build a community on social media

It can be very hard to get noticed on the search engines as a smaller business, but social media is more of a level playing surface, and this is why so many small businesses focus on these platforms. The key is to try and create an active community for your target customer to engage with your business and one another, so you need to share interesting, entertaining and valuable content and promote and engage in discussions.

Be easy to reach

One of the most frustrating aspects of trying to deal with a large company is customer service. This is an area where small businesses can excel over the larger brands, so it is important to prioritize this for your business. You should make sure that you are easy to contact by phone, email, and live chat and always be willing to go the extra mile to keep your customers and clients satisfied and to develop a positive reputation for your brand.

Choose the right CMS for digital marketing

When you are competing with the biggest brands, you need to have the right CMS for B2B digital marketing to create and manage high-quality content that will help your brand stand out. Content is vital to success, and one of the best ways to engage with your target customer. A high-quality CMS for B2B digital marketing will make it easier to create content and help you compete with the bigger brands – learn more by reading this article by Web Presence.

Personalize your service

These days, both businesses and consumers expect personalization, but this is something that larger companies struggle with as they will have more clients/customers. This provides a gap for smaller companies, and it can be a great way to compete at a higher level, develop stronger relationships, and both attract and retain customers. Find ways to offer a personalized service to your customers, and you should start finding that they will choose you over the competition.

Find a gap in the market

Following this point, you can also compete at a much higher level by finding a gap in the market as you will be bringing something new to the table. It is not easy to find a gap in the market, but with so much changing as a result of COVID-19, it could be possible with research into your competitors and customers.

Hopefully, this post will give you a few ideas and help you to start competing with the bigger brands in your industry.


James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.

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