How to gain an advantage when competing online

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By Henry Brown

If your business is up against some stiff competition in your chosen field or sector, it’s vital to consider the steps you should take to pull ahead. In most cases, that means improving your performance in the online realm, where much of the economic activity now happens for many businesses. But what does it mean to gain an advantage when competing online and how can it be achieved? That’s what we’re going to explore today, so read on to find out more.

Manage your reputation

The reputation of your business is something that you can’t afford to overlook if you’re serious about finding lasting success. With the rise of social media and platforms like Yelp and Trust Pilot that allow people to review businesses such as yours, it’s easier than ever to find out what people think of your brand and the experiences they’ve had with it. If you notice worrying trends in these reviews, it’s up to you to take action and sort out those problems so they don’t damage your reputation further online.

Define your niche clearly

If you’re going to make your business stand out against its rivals, you need to be as clear as you possibly can about what makes your business different. What are you offering to your target customers that’s unique? What are you able to deliver that your other main competitors in the space are not able or not willing to over those same customers? These are questions you’ll need answers to.

Work with the best SEO professionals

SEO is something that you certainly can’t afford to overlook if you’re going to be successful at competing with your rivals online. How you rank on Google will have a huge impact on your traffic figures and the number of conversions you ultimately achieve. If you’re not sure how you can maximize your SEO performance, be sure to work with SEO marketing companies that can take care of that stuff for you.

Get creative on social media

Social media is a big part of competing online these days. If you can be creative and create content and visuals that help to engage people on all of the main and most relevant social media platforms, you’ll immediately start to gain a vital competitive advantage.

Understand the strengths and weaknesses of your rivals’ online presence

It’s always best to focus on what you’re doing and not what your rivals are doing. Nevertheless, you can exploit weaknesses and improve your own commercial appeal by understanding what your rivals are doing online. Look to differentiate your business in positive ways by exploiting faults in their approach and leveling up your business in areas they’re already doing well in.

As you can see, there are many steps that can be taken to improve your business’s ability to compete online. These days, the battles between businesses are played out online, so this is the terrain you need to be willing to fight on if you’re going to find success and grow your market share moving forward.


Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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