How to get your small business back on track and thriving

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By Samantha Higgins

If you want to get your small business back on track and thriving, give these following ideas a shot. Whether it’s the coronavirus impacting you or something else, turn to the tips known to work. Here are five actions that could yield a quick turn around for your company.

Get feedback from all of your employees

Your staff might have insights that you’re not really considering. Set aside time with them to get their valuable input. They can help you determine the reasons for mistakes. Also, you will be better able to facilitate employee needs.

Productivity for your team might go up, and your employees’ unnecessary distractions could be mitigated. Facilitate a workplace culture that values open feedback from everyone on your team. Your workers are your most important resources after all.

Schedule in time for coaching

Be certain to coach your team members. Set up regular meetings with your staff both one-on-one meetings and team breakouts. If you’re the business owner, you also should spend time training your employees.

Use these meetings to go over proper procedures. Address mistakes that keep occurring, too. Go over new product rollouts and fine-tine any loose ends. Also, don’t just wait for calendared meetings to coach employees. Always point out areas for improvement and mistakes as they are noticed.

Focus more on your customer service

You want your team to be sharp when it comes to customer service. Focus on it and be certain it’s not causing your current setbacks. Even if your team members say they’re following service protocols, you need to see those actions unfolding. Regularly watch your employees as they work. This also helps you identify those aforementioned casual coaching moments to fix issues right then and there.

Don’t forget to reach out to your customers, too. They could have good insights as to why your small business might be underperforming. Pay attention to your reviews online and positively address any comments made by the public about your company. You also might want to send out satisfaction surveys via email and/or social media.

Use workplace communication technologies

Communications impact every facet of your business. You have your external and internal processes that must be followed at your place of work. Consider today how workplace communication technologies could improve your work-flow. It could be the key to getting your small business back on track.

It might be wise for you to use a software platform for your team members to effectively communicate with one another. To ensure your workplace communications are top-notch, you can consider investing in services that streamline your efforts all while permitting you to use various technologies. For those of you with employees traveling for you or working at home, this could benefit you even more.

Effectively advertise and market your company

Make sure you are using the best advertising and marketing strategies that could help your small business. Take social media, for example, it has many free tools that you can use. Facebook, Instagram, and Snapchat accounts can do a lot for your company. TikTok and YouTube could be very helpful for you, too.

Be certain all of your posts have a call to action in them. Also, you want to only use high-resolution photos and videos. Finally, don’t forget to make sure that all of your social media posts will work with various types of tech devices. As far as the efforts you should be making in addition to social media, try to get free press coverage through blogs, magazines, and newspapers. Maybe they will feature your new products or volunteer work on behalf of your team. And lastly, network as much possible.

You can bounce back

All that you might have to do is apply the strategies known to work for other small businesses. The five suggestions just covered above might do the trick. Give one or more of the mentioned ideas an opportunity to work some magic for your company.

Keep these tips nearby, too, so that you can quickly make sure you’re always covering your basics. Also, know that you can bounce back. It might even be easier than you think.


Samantha Higgins is a professional writer with a passion for research, observation, and innovation. She is nurturing a growing family of twin boys in Portland, Oregon, with her husband. She loves kayaking and reading creative non-fiction.

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