How to improve your customers’ website experience

Image by talha khalil from Pixabay

By Henry Brown

Boosting your business results comes from making your business more personable, engaging, and easy to navigate. If your business structure is confusing, then it will likely deter customers interest. For instance, if you have a confusing website that is difficult for an everyday user to navigate, it could result in them losing interest and not making a purchase.

Improving your customer’s website experience is key to ensure that they finalise their purchase and keep coming back.

On that note, here are the best ways to improve your customer’s website experience.

Ask for advice from the experts

Asking for expert advice will help you create a website that hosts the best features and is easy to navigate. A slow and confusing website could hinder the success of your business.

Using marketing firms, you can improve your customer’s user experience when using your website. This will help them have a comfortable and easy time using your website from start to finish. If your website is easy to use and navigate, then it will likely encourage customers to complete their purchases.

Marketing experts will know what features users like when navigating a website. They will be able to help create a clear and concise website, that is straightforward and ideal for any customer to use.

Take advantage of your brand’s personality

If your brand is fun and wants to engage audiences, then use fun features on your website. You could add color, multimedia, and games to engage customers and keep them on your website for longer.

The longer that you keep your customers on your website, the higher your conversion rate will be. A high conversion rate will make search engines like your site, which will increase your search engine ranking and allow your website to be discoverable by more people.

When you take advantage of your brand’s personality, you can make your website unique and make customers remember you. The more engaging and exciting your website is (so long as it is easy to navigate) the more customers will feel encouraged to use your website and go through with their purchase.

Increase the speed of your website

A fast website will guarantee to engage customers. The quicker a page loads, the quicker a customer can complete their purchase.

Should a customer have to wait a long time, you should let them know. During their wait, you could encourage them to fill out a questionnaire or play a game.

However, if you can avoid wait times, then you should. A fast website is much easier for customers to navigate and is more encouraging for them to use again.

Focus on the design aspects

Although the speed of your website is important, so is its design. A clear design that is simple yet engaging will draw customers in.

Using bright or neutral colours are the best option. Darker colours may put people off or be difficult for some customers to see.

It is also important to blend your design features so that all aspects stand out. If one design aspect is clearer than the rest, then it will likely draw more attention. If that is your aim, then that is great. If not, then you might draw attention away from your other aspects.

Use snappy content

If you are using worded content, then you will want to keep it short and snappy. Long content may not fulfill your customer’s desires. If they have a lot to read, it might eat up too much of their time. Thus, they will lose interest. The shorter and more concise content is, the better.

Whether it be a description of a product or information about a new service that you are adding to your business, keep the wording short and concise so that all customers will read it.

Make the checkout process easy 

The final step of a customer’s website use is checkout. If you have a complex checkout process, it could put people off of completing their orders.

Make the checkout screen clean and clear. Only ask for the essential details so that customers do not have too much to fill out.

Furthermore, you should ask customers to create an account so that they can enjoy even quicker checkouts in the future. Plus, allowing customers to save their information to the system means that they will not have to fill out their address or card information again. Sometimes, this can take up too much time or be forgotten. Allowing customers to store their information can help speed up their checkout process.

Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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