How to keep your business website online

Image by 200 Degrees from Pixabay

By Henry Brown

Your business website is the face of your company online. So, it’s essential to keep it up and accessible to your customers at all times. Downtime can cost you money and damage your reputation. That being the case, below, we’ll discuss some tips on how to keep your business website online.

Choose a reliable web host

Your web host is responsible for keeping your website online. Choose a web host with a reliable uptime record and good customer service. Look for a web host that provides automatic backups and has a plan in place for disaster recovery.

Use a migration agency

If you need to switch eCommerce platforms for any reason, seek professional help. This Magento migration agency, for example, will handle the move for you so that you don’t have to worry. They will ensure there is minimal disruption for you and our customers.

Monitor your website

Regularly monitor your website to ensure it’s online and functioning properly. Use a website monitoring tool to receive alerts if your website goes down. This will allow you to take action quickly and minimize downtime.

Update your software regularly

Keep your website software up to date to ensure it’s secure and functioning properly. This includes your content management system, plugins, and themes. Regular updates also help to fix bugs and improve website performance.

Back up your website

Back up your website regularly to protect against data loss. Back up your website to an offsite location to ensure you have a copy in case of a disaster. You can use a backup plugin or your web host may provide backup services.

Protect against security threats

Security threats can cause downtime and damage your website. Protect against security threats by using a security plugin, keeping your website software up to date, and using strong passwords. It’s also essential to have a plan in place for disaster recovery in case of a security breach.

Optimize website performance

A slow website can frustrate visitors and cause them to leave. Optimize website performance by using a content delivery network, compressing images, and minifying code. A faster website also helps with search engine optimization.

Have a disaster recovery plan

A disaster recovery plan is essential to minimize downtime and data loss. Your plan should include a backup strategy, a plan for restoring your website, and a communication plan to inform your customers of any downtime.

Remember to renew

Your web hosting package and domain will need to be renewed every so often. It is important you remember to do this promptly or your website could end up being taken down. This could result in lost custom during the downtime, but also long-term as customers may end up thinking you have closed down.

Keeping your business website online is essential for maintaining your online presence and reputation. The good news is, with these tips, you can ensure that your website stays online and accessible to your customers. So, what are you waiting for? Time to put these tips into action!


Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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