When it comes to e-commerce, there’s nothing more motivating than the words “free shipping.” Consumers often leave websites that don’t offer it, and research shows that free shipping can improve conversion rates and increase order volume. However, free shipping is costly and small businesses will have to eat the expenses. Is it possible to attract consumers with free shipping while keeping your business sustainable in the long run?

The answer is yes— there are a number of tactics you can use to balance out the shipping costs and squeeze out more profit. You can introduce elements such as minimum order amounts for free shipping, slower (and cheaper) shipping options, and raising prices of products. The degree to which you can implement these elements will depend on factors such as your margins, product types, and audience.

A smart free shipping strategy is one that still boosts conversions while keeping expenses minimal to your bottom line. Not sure where to start? Check out this infographic from Red Stag Fulfillment for 22 research-backed tips to make free shipping profitable for your small business.