How to make your small business more visible

Image by Gerd Altmann from Pixabay

By Brooke Chaplan

Regardless of how detailed your business plan may be, if no one knows that you exist, you will not gain any traction with potential customers. By making your company as visible as it can be to the public, especially with your targeted audience, your business will begin to grow. Just employ these visibility strategies and you are sure to get your name on everyone’s lips.

Take the time to network

Networking with prospective customers and fellow business owners can be a powerful tool for getting name recognition quickly. You can easily make connections in your industry by following thought leaders and influencers in your niche on social media, or joining local small business clubs and associations in your area. Reaching out to the other businesses too just to talk and gain tips on what works for them could also help your business in the long run.

Create a comprehensive website

Your website should be your primary web presence for your business, and as such, it should be set up as platform where you can share work, promote your products and services, and draw in possible leads. Most importantly, you should add content that will attract potential clients to your site. You can do this by adding a blog, podcast, videos, or infographics to grab their attention. Be sure to add keywords for SEO that are likely to rank high on search engines.

Attend trade shows

Trade shows are basically exhibitions that bring together those that work in a particular industry, so they can display and effectively demonstrate their services and products. Many last a few days and are held in convention centers in larger cities. Even though the world has essentially gone digital, trade shows remain popular, since most folks agree that it is easier to close sales when you are face-to-face and you get to see how a product works in person. You can easily set up a booth for your industry’s next trade show. Just visit a local business like Display Shop USA and you can grab all the essentials you need to show off your wares.

Listen to feedback

How you handle online feedback can certainly add to your business’s visibility. Of course, depending on your approach, this can have a positive or a negative effect. Although no one enjoys critiques or complaints, responding pleasantly, apologizing, and agreeing to make improvements will give your company a superior reputation.

Be active on social media

This is the 2020s and being active on a handful of social media platforms is not really optional anymore, it’s a must. They are valuable for personalizing your brand, interacting with potential or present clients, and responding to questions about your products and services. Be sure to share content with others while you respond to their shares and comments on your posts.

In conclusion, there are many ways to get people talking positively about your business. However, it is important to incorporate these methods sooner rather than later so you can attract the clients that you will need to efficiently grow.


Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. For more information contact Brooke via Twitter @BrookeChaplan.

Leave a Reply

The Self-Employment Survival Guide can help you succeed. Learn all about it here.

Self-Employment Survival Guide book cover