How to make your small business stand out online

Image by muneebfarman from Pixabay

By Brooke Chaplan

In today’s world, it seems like there are a million small businesses doing the exact same thing. With so much competition, it can feel overwhelming to make your business stand out online. To make matters worse, many small businesses don’t have the budget or resources to compete with bigger companies that can afford expansive online marketing campaigns. So how do you make your small business stand out online? Let’s break down some of the key factors that can help you differentiate your business from the rest.

Quality content

Content is king when it comes to standing out online. Quality content allows potential customers to learn about your business and products in an engaging way. That content could come in many forms such as blog posts, videos, infographics, podcasts, etc. No matter which type of content you choose to create, your content should always be informative and helpful for viewers. Additionally, if possible, try and focus on creating content that is unique and interesting – this will draw more attention from viewers than generic content will.

Another tip for creating quality content is to research keywords relevant to your industry and use them strategically in your titles and body of text – this increases the likelihood that your content will show up higher in search engine results pages (SERPs) when people are looking for businesses like yours. Similarly, linking back to other credible sources where appropriate add credibility and enhances SEO value as well – making sure all links you include lead somewhere!

You could also invest in an internet advertising agency and have them do the labor for you so you have less stress on your shoulders.

Engagement & social media

Engagement is another critical aspect when it comes to standing out online – both engagement with customers directly as well as engagement with others on social media platforms such as Facebook or Twitter. Responding quickly and thoughtfully to customer messages shows potential customers that you care about their needs and are dedicated to providing great customer service. Similarly reaching out proactively on social media channels helps build relationships with potential customers as well as other businesses in your industry – allowing for cross-promotion opportunities which makes everyone involved more visible online.

Brand identity & consistency

Finally having a strong brand identity & maintaining consistency across all platforms is essential for making your business stand out online. A recognizable logo and color scheme present across all platforms give potential customers a sense of familiarity which helps build trust in your brand and product offerings over time – something that is key when competing against larger companies who may have better resources and budgets than yourself but lack the personal touch of a smaller business owner/operator. Additionally using consistent language throughout all communication channels allows potential customers to get a better idea of what kind of company they are dealing with & reinforces brand recognition over time.

Making a small business stand out online can be difficult but not impossible! By focusing on creating quality content tailored towards specific topics within your industry, engaging actively with both customers directly as well as other businesses through social media channels, and establishing a recognizable brand identity across all communication outlets – any small business owner can increase their visibility online while distinguishing their company from competitors at the same time! Taking these steps doesn’t require huge amounts of money or resources either – just dedication and patience!


Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most of her time hiking, biking, and gardening. For more information contact Brooke via Twitter @BrookeChaplan.

Leave a Reply

The Self-Employment Survival Guide can help you succeed. Learn all about it here.

Self-Employment Survival Guide book cover