How to market effectively as a startup small business

By Rayanne Morriss

Starting a business can be extremely challenging, especially given the economy today. But it’s not entirely impossible. With the right tools, individuals and expertise, there are ways you can successfully get your company’s name out there and start making profits. If you’re a beginner in the business community, it may be confusing at first. But here are some ways to market effectively as a startup business.

Know who your target buyers are

Before you do anything regarding marketing, it’s important that you understand exactly who your buyers are and who you’re marketing to. Without knowing a clear audience for your product, you’ll have just generic ads and campaigns that aren’t going to be as effective as if you put in the work. Consider who your ideal target audience is and make sure that this audience is clear to everyone on your team.

You should consider making detailed documents that describe your ideal potential buyers. You can find potential buyers by looking at marketing research, current data and you can also look at the customers that you already have if any. Assign certain members of your team to examine these areas and develop a detailed document of your buyers.

Keep your messages clear

After you’ve clearly figured out who you’re going to market to, it’s time to start creating an overall message to market. What exactly does your business do? Think about what products and services you’re selling and find a way to clearly communicate that to the people. There are so many advertisements now bombarding people on their phones, computers and even simply walking down the street. So you want to make sure that your marketing message is clear and stands out from the rest.

Whether you’re planning on marketing online or in person, you’ll want to create a message that’s clear, concise, and catchy. Make it something that people will remember when they’re in need of your service or product. Your message should be compelling and say exactly what your product is, what it does and how it does this.

Create strategies for distribution

Lastly, it’s important to consider how your customers are going to reach your business. How exactly are you going to market your business and where are you going to distribute your advertisements? Thinking about distribution is one of the most difficult parts of the marketing procedure because you want your content to reach as many people as possible, but you want it to reach the right people. Think back to the beginning and consider where you’re going to reach your ideal target audience. You can distribute your message through social media, advertisements on the internet and even through SMS blast services for your business. Text message and email campaigns are extremely effective because they reach the exact people you’re trying to market towards.

Find out your marketing plan

After you’ve created your message, you now need to figure out your marketing plan. How are you going to entice people to look at your page and increase the traffic to your website? You should entice people by answering their questions and encouraging them to look into your product or service. There are many different ways to do this, so it’s up to you and your team to find out what works best for you. For instance, you can first start out with blogs. Create blogs that mention your company’s name and its services. Make sure that you have clear keywords in your blogs to make sure that the internet shows them to the right people. By creating blogs that say your name and explain your purpose, you’re essentially building a reputation for your company and increasing traffic to your page.

Additionally, you can use ebooks. Ebooks are a great way to build your company’s reputation because you’re in control of what people are reading and they’re easy to put out there. Consider generating e-books to help inform people about your products and services, and then make them easy for the customer to download and have easy access to.


Overall, starting up your own business can be a difficult process. There are so many different factors to consider that it can be overwhelming if you’re a beginner. That being said, it’s important that you educate yourself on the process to ensure that you’re comfortable. Consider each of these steps in your own marketing journey to ensure success.


Rayanne Morriss is currently working towards her BA from Oregon State University. She loves to read, travel, and paint. She enjoys finding new coffee shops with friends and expanding her cooking skills with her husband.

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