How to use mobile marketing for your small business

Image by Gerd Altmann from Pixabay

By Corey Doane

In today’s world, everything is mobile—we can do virtually anything straight from our smart phones and tablets. Because of this, businesses have shifted their traditional marketing landscape and are relying heavily on mobile marketing to stay ahead of the times. For small businesses looking to grow their consumer market, mobile marketing is of the utmost importance.

Mobile marketing gives you the ability to attract consumers via mobile devices, like smartphones or tablets, making it easier for the consumer to find and learn more about your products, which ultimately helps those leads convert to returning customers.

To get a glimpse into just how powerful this strategy is and will continue to be, here’s some key statics around mobile marketing in 2021:

– Mobile devices generated 50.81% of global website traffic in 2020.

– Google accounts for 93% of the mobile search market in the United States in 2021.

60% of online retail website visits come from mobile devices.

– By 2023, mobile sales will account for three-quarters of total eCommerce sales.

– With over $190 billion spent on smartphone devices in 2020, mobile accounts for 40% of all online sales, and this number will surpass 50% by 2022.

Aside from building your website, there are many other mobile avenues that you can take to connect with customers and grow your business online. To ensure your business is positioned for a mobile-forward future, here are a few ways you can reach new and existing customers:

Use social media 

Building your online presence through social media is crucial for small businesses. Mobile users are constantly checking their social media platforms, so make sure you try to hit all of your bases with each platform. This includes Instagram, Twitter, TikTok and YouTube. While it’s not necessary to have every platform, doing so can help you reach wider audiences. By posting engaging content, you’ll be able to connect with your customers and land some sales.

Start blogging 

Blogging has always been around, but it’s a great way for small businesses to grow their online presence and promote their business. If optimized with the right keywords, you’ll be able to attract customers through informational search queries that could eventually lead to sales. Make sure to do keyword research to discover informational and transactional keywords that can attract your target audience.

Try SMS marketing 

What better way to reach your customers than by sending text messages straight to their phones. This is a great way to keep customers coming back to your business—increasing your customer loyalty. SMS marketing allows you to alert your customers of any deals and special offers, enticing them to quickly buy your products in real time.

Use emails 

Aside from SMS marketing, emails are also a great strategy to notify your customers about new products or special promotions. Set up email sign ups on your website so new customers will get email alerts when you have business updates and new product launches.

Start posting video content

Whether on YouTube, Instagram or TikTok, video content is becoming more important for small businesses to start adapting. Mobile users are interested in short and engaging content. For example, if you own a clothing company, you can make styling videos that show how to wear your products. Users will be intrigued and come to your site, which will increase your site traffic and hopefully your sales too.

As a small business owner, now is the time is now to optimize your website for mobile users. Follow the tips outlined in this article to help your business have a successful mobile-friendly future.


Corey Doane is a creative writer and content marketer from San Diego. She writes for clients in a wide range of industries from small business, personal finance and lifestyle.

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