How to use modular exhibit displays to stand out at trade shows

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By Brooke Chaplan

Trade shows are a great opportunity for businesses to showcase their products and services. There is often a lot of competition, however, so it can be difficult to stand out from the crowd. One of the best ways to make your display stand out is by using modular exhibit displays. Modular display systems are an effective way to create an eye-catching trade show booth that will draw in potential customers. Let’s explore five ways to make your trade show display stand out with modular exhibit displays.

Go big

Using large modular displays can help your booth stand out from the rest. Large displays tend to draw attention more easily than smaller ones, and they give you more space for showcasing products or services. This type of display also allows you to be creative with your design and branding, as you have more room for visuals and text. You can always discuss possible design options with local display specialists like Display Shop USA to see what would best represent your brand.

Use lighting effects

Modular exhibit displays allow you to add lighting effects that will make your booth even more eye-catching. You can use spotlights, ambient lighting, or colored lights to highlight certain areas of the booth or create special effects that will draw people’s attention. Talk to a professional about different lighting options and how they can be used in conjunction with a modular display system for maximum effect.

Get interactive

Interactive elements are another great way to attract people’s attention at a trade show. You could use touchscreen monitors or digital kiosks that visitors can interact with to learn more about your products or services and get exclusive offers. This type of interactive element is especially effective when combined with a modular exhibit display because it allows you to have a larger area for customers to engage with your business without taking up too much space in the booth itself.

Use graphics & video

Graphics and videos are great ways to communicate complex ideas quickly and effectively at trade shows—especially if you have limited time with potential customers who may pass by quickly without stopping at your booth if there isn’t something visually engaging available for them right away! Using graphics and/or video on large screens within your modular exhibit can help capture their attention right away while also providing them valuable information about what it is that you do as a business before they move on through the show hall floor!

Incorporate your branding

No matter what type of modular exhibit display you choose, always remember that consistency is key when it comes to branding yourself at any event—trade shows included! Making sure all aspects of your design speak directly back into who you are as a business (elevator pitch, mission statement, logo) should all be integrated throughout any visual features on the displays themselves so no one ever has any doubt about who you are or what it is that you offer!

When planning for a trade show, keep in mind how important it is that your booth stands out from the rest – this helps not only attract prospects but also makes sure they remember who you are long after they’ve left the event itself! Incorporating elements like large displays, interactive elements, graphics/video content & consistent branding all help ensure success when utilizing modular exhibit displays at events like these and guarantee maximum impact amongst all prospective leads & clients! So don’t forget – think big & go bold when planning for any future exhibitions & let those modular exhibits do their job!   Good luck!


Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most of her time hiking, biking, and gardening. For more information, contact Brooke via Twitter @BrookeChaplan.

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