How to use physical print effectively for local advertising

By Meghan Belnap

Physical print can help you attract more clients to your local business’s doorstep. It is important, therefore, to ensure that you come up with a creative and eye-catching physical print that will capture the attention of any customer. Whether through packaging or brochures and pamphlets in magazines, you need to source the best digital printing solutions to help customers differentiate your products from those of your local competition through high quality and attractive print. This article highlights how you can effectively use physical print for local advertising.

Choose the right medium

The very first step is to ensure that you choose a physical print that can be accessed by almost anyone in your local area. This way, you will reach a huge customer base. If magazines and brochures are popular in your area, then, by all means, print your business there for any interested client to see. Selecting a medium that is less frequented will only cost you more money while bringing no attention to your brand. Therefore, conduct your due diligence on the best platform to advertise your business from to help you attract new clients and retain old ones.

High-quality print

The print should be nothing short of high quality. This will help make a great statement about your business. Readers will know how organized and quality-oriented your business is, and this may trigger clients to seek your services. Ensure the images printed are of high standards and easy to interpret for the locals in your area. It is important that you seek proper digital printing solutions to help you come up with high-quality materials to help you effectively market your brand.

Outline the relevant information

Most people have busy schedules and probably have little time to go through brochures and magazines. Therefore, include the most important information in regards to your business to help capture their attention. Do not bore them with details. A bulleted list can do a lot more for your customer than a large paragraph, especially if it directs them to where they can learn more elsewhere if they’re interested. Also, brevity is the soul of wit. Ensure you outline a part that will speak volumes about your business brand.

Include calls to action

Communicate what you want to your future clients. Direct them to your local store, company or business. Leave your business contacts and ask them to feel free to give you a call. Also, you can offer discounts through physical prints to help attract more clients to your business. Anything you can do with an online ad, you can include that into your physical print. Whether it’s billboards, packaging, pamphlets, or business cards, you can benefit your brand by directing your customers to do something with it.

Be creative with how you use physical print as a marketing tool. Incorporate ways that will differentiate you from your competition and, above all, ensure you offer quality materials. While marketing online is becoming more and more prevalent and essential to any business’s branding, you can’t ignore the importance physical print. People still want a pamphlet, people still read the packaging, and you want to make sure these materials are used correctly.


Meghan Belnap is a freelance writer who enjoys spending time with her family. She loves being in the outdoors and exploring new opportunities whenever they arise. Meghan finds happiness in researching new topics that help to expand her horizons. You can often find her buried in a good book or out looking for an adventure.


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