How your business can make waves from day one

By Henry Brown

When you first start to think about going into business for yourself, there are often going to be a lot of things that hold you back. The fear of failure, the pressure of what other people think, the intimidation of not being an expert at all aspects of running a business – all of it can put you off. But in reality, these are all things that you can overcome if you just put your mind to it, forget about anything else other than your business, and just work really hard. And that’s the secret to running a successful business. But at the same time, you do need to have an actionable plan in place that you can work on and that will allow you to really make waves right from the start. If this is the kind of reassurance you need before you get started, then let’s take a look at five things you need to do.

Keep your vision top of mind

The most important thing is your vision. If you lose sight of what you’re doing, you may start to doubt yourself. But it’s really important for you to be able to focus on what it is that you want to achieve with your business. It’s often your end goal or your overarching idea that will keep you going, even when you want to give up. So keep your vision in mind, and you will be able to make this work.

[amazon_link asins=’B079C8C586′ template=’ProductAd’ store=’succeedingin-20′ marketplace=’US’ link_id=’df65e639-5774-11e8-8d5d-917dae7ed7bf’]- Focus on your customers

This next point is pretty much the one and only thing that will allow your business to do well. Because you can have ideas, you can have investment, you can be innovative, but if you do not focus on your customers, you will fail. You need to know what your customers want, you need to understand their needs, and then you need to make sure that your business satisfies both. Only then will you be able to do well.

Invest in the right areas

At some point, you will find that you need to start putting money back into the business. Ideally, this is something you should do as you start to make it. This is what will help you to grow. From sourcing the right equipment from STI to outsourcing support services that will enable you to focus more of your time on core business activities, you need to know where to invest. Have a growth plan and you should then be able to work out where to allocate more funds as they become available.

[amazon_link asins=’B079V9DXDH’ template=’ProductAd’ store=’succeedingin-20′ marketplace=’US’ link_id=’eb1e62b8-5774-11e8-af49-e7e5cb9df60f’]- Market slowly, but consistently

From here, you’re going to want to make sure that you master marketing. No exception! Start off slowly, master one element, stay consistent with it, and then move onto the next. This is the best way for you to establish solid growth from the start.

Stay true

Finally, you have to make sure that you’re authentic. Stay true to who you are and what you believe in, and make sure your business stays transparent. This is the best way for your consumers to connect with you, and it’s the only way you’ll stay in it for the long run.


Henry Brown is an online marketing executive. When he isn’t talking shop he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.



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