How your small business could make a better impression

Word-of-mouth marketing is one of the most effective ways to build your customer base.

By Henry Brown

It’s hard for the small business to make it in this brave new world. In this age of huge corporations, people don’t always pay attention to the little guy, so it’s difficult for local companies or startups to really make an impact when competing with the giants of their industry. Of course, big businesses don’t have all the perks. The advantage you have over those big brands is that your small business can stay grounded and connected with customers. And if you want to improve yourself in this regard, here are a few ways in which your small business could make a better impression on its target market.

Tidy up your online brand.

The first way in which your small business could make a better impression on its intended consumer base is to tidy up your online brand. Everything is online in the modern day. Owning a website and running pages on appropriate social media platforms are two good places to start, but that isn’t enough to make an impact. You need to make sure you’re not only driving visitors to your online pages but making a good impression once you do so. Regular posting on social media is a good place to start; you’ve got to work hard to maintain interest from potential customers. As for your website, you need to focus on designing it professionally with a responsive layout and concise content. That way, you might see a better conversion rate of traffic to sales.

Connect with people on a personal level.

You need to connect with people on a personal level if you want your business to make a better impression. You could check out these 6×9 envelopes next time you want to invite clients to a formal or informal event. Yes, it’s much easier to send invitations or other information through the internet but that’s the point: it’s easy. Customers aren’t impressed by companies that put in as little effort as every other business out there. If you really want to make a great impression on your clients then you need to go the extra mile and thereby exceed customer expectations. A handwritten letter that thanks a big client for their purchase, as an example, could make a lasting impression that ensures they return to your business time and time again.

Encourage word of mouth marketing.

The best way to advertise your business to potential new customers is through word of mouth marketing. There’s no better way to make a good impression on your target audience than to let customers tell the world how great your business is. People are far more likely to listen to somebody’s opinion if they’ve no affiliation with the brand in question. Of course, you can’t force your customers to spread awareness of your brand, but there are definitely ways to encourage this. You could offer incentives such as discounts or other deals for customers who refer your business to a friend. Think outside the box when trying to build an impressive reputation for your brand. Go out of the way to give customers a reason to talk the talk about your brand.

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Henry Brown is an online marketing executive. When he isn’t talking shop he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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