Improving profitability from your store floor

By Henry Brown

Improving the profitability from your store floor does take a little time to arrange, but it can potentially yield very impressive results. There are many tricks used by the large corporations and supermarkets that might be worth adopting in your business, even if you have a relatively small store comparatively speaking.

We’ll get right into it. If you’re a small business owner, consider implementing the following tips, as they can often yield large and long-term results:

[amazon_link asins=’1592577261′ template=’ProductAd’ store=’succeedingin-20′ marketplace=’US’ link_id=’eb71574c-6025-11e8-b5d1-83aa87076abb’]Switch things up

When regular customers come into your store, they will often be greeted by the same displays. After two to three times entering your store and looking around, they will often know the layout by heart. That means if they come in to see a specific product, they will be able to walk right to it, and ignore all of the custom-made promotional material you might have set up. Nobody enters a store looking to pay more than they originally intended, as we are all frugal and cost cutters at heart.

[amazon_link asins=’1598697838′ template=’ProductAd’ store=’succeedingin-20′ marketplace=’US’ link_id=’f4901687-6025-11e8-ba26-d34eac2f0644′]This is where switching things up can help you. You might decide to change the layout of your store once every two or three months. That means that customers that come in, specifically repeat customers, will not be able to fully ascertain where their favorite product is. That means more time looking around, which means more time exposed to certain products. You might also consider switching not only the placement of products, but the entire layout and orientation of the store, including which direction a customer must move around in order to explore. This can expose to them many products that they might find an interest in, or deals that are appropriate to the amount they are willing to spend.

Clear labels

A customer is looking for an easy shopping experience. This means that using customized stickers, large signs and very clear directions around the store will allow for them to see the product they like, the description, and the price, helping them make that purchasing decision immediately. You might also decide to increase the warm atmosphere of your store by writing jokes, funny insights and loving phrases on these labels to simply contribute to the good and positive feeling throughout.


This last point is not to be disregarded. The atmosphere of a store lends plenty to how many times people feel inclined to visit. If your store is open, airy, smells good and is designed beautifully, even people not inclined to purchase will come in and be motivated to look around. This can give you atmosphere in spades, and if people associated good feelings with your outlet, they are more likely to return.

With these simple tips, your store is sure to keep strong profitability, and at least good floor turnover. Be sure to generate promotions, foster goodwill and encourage your staff to smile, and these previous tips will only be supported in their outcome.


Henry Brown is an online marketing executive. When he isn’t talking shop he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

Leave a Reply

The Self-Employment Survival Guide can help you succeed. Learn all about it here.

Self-Employment Survival Guide book cover