The proverb about not judging a book by its cover doesn’t seem to cut too much ice in the retail world. Stores are so crowded with products that it takes a compelling design to catch customers’ attention on a packed shelf. The battle to win customers starts at the packaging phase while the product is still in the factory.

Bracken Foam Fabricators created this helpful infographic, which looks at the most important aspects of product presentation, from the color scheme to the materials used in its packaging. Environmental considerations have also become crucial, with many consumers opting for products that use eco-friendly packaging.

Whatever your product, it’s vital to package it in a way that will appeal to your audience. For example, if you’re attempting to brand your offering as a luxury product, the packaging needs to be elegant and refined. Check out the infographic below for more tips on product presentation.

An infographic by the team at Bracken Foam Fabricators