Marketing your small business is half the battle

By Henry Brown

You might already be doing your best when it comes to marketing your small business via the internet, but if you aren’t, then you need to step it up. You can do this independently, or you can use professional services like Adinfusion marketing. Either way, as long as you’re putting focus on this area of your business, you shuld experience positive results.

However, even if you are doing everything you can think of to get your marketing to the standard that it needs to be at, you might find that some of the ideas in this article can help take it a little further. Below, you are going to find some of our best advice on how you can market your business effectively to boost the traffic that you see.

Don’t be afraid

Marketing is tricky, and it is often a case of trial and error until you find what works well for your business. So, as this is the case, you need to make sure you are not afraid to take risks and try new things. If you are too reigned in with your marketing, you are never going to find what works and what doesn’t, which is going to set your business back.

Sit it down with your marketing team and come up with a list of strategies you can try and then figure out how to implement them. Now, you might be wondering how you can tell what is working, and the simple answer is by the amount of traffic you are seeing flowing to your business. If it is increasing since you implemented a new tactic, then it is likely working well, and if it is declining, then you know you need something new. Or, you can invest in some software that tracks where your traffic has come from and how it got to you!

Show your customers something exciting

Your customers have seen the blog posts, they have seen the leaflets, and they have seen the billboards, so you need to give them something new to look at. It is never going to be very interesting if you are staring at the same kind of thing every time you put out something new to advertise your business. So, why not think of adding website videos or images to your site to make it more interesting. It gives your site something extra, gives your clients something to look at and enjoy rather than reading massive blocks of text, and it gives a more personal feel to the marketing. Make sure that the video can be shared with others to get the best from this.

Make use of social media

Finally, you should be making use of social media by ensuring that it is updated regularly. Ensure that all of your posts are filled with keywords that people associate with your business, that everything posted is relevant to your company in some way or another, and that it is not boring! Something else you need to do is make sure that you are replying when your customers are trying to talk to you either via private message or on your wall. Interaction is key to marketing here as if you have customers who like your page, they are more likely to recommend you to their friends and family.

We hope that you have found this article helpful, and now see how to market your business well online to win half the battle!


Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.


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