Miniscule marketing methods for massive change

By Henry Brown

Running your small business is about ensuring each individual component works effectively. Sometimes we can fall short of the mark, and while there’s financial help available as well as substantial advice, when it comes to ensuring you tackle the relevant market, it’s about what you do to promote yourselves. Promoting your business is all about the marketing, but it’s also about how you find your way into a customer’s heart. What are the best ways to ensure that your marketing improves over time?

Understand how your website entices people in

Online marketing is the future of any company’s ability to attract customers, and the website is a crucial component. If you consult one of the top digital marketing agencies, they will always look to your website and see if it is able to acquire traffic. Making alterations to the websites, not just with actionable calls to action, the speed of the website, and social sharing buttons, but how the website flows, is vital. User-friendliness is essential, and if this is not in place, we have a problem. Customers don’t want to spend a lot of time learning to navigate a site. They want to get in and get out.

Go back to the drawing board

Your marketing strategy may be all over the place. When it comes to the right methods of promoting your business, it’s not a one-size-fits-all approach. Executing a marketing plan is all about making sure your marketing strategy fits your business strategy. From there, you can create additional methods to promote your business that aligns with the marketing strategy. Aligning everything helps your company to thrive because everybody is on the same page.

Look at your competitors

Looking at what your competitors to do is not just about a casual glance, you need to look deeper into how they operate but also get in contact with your customers to see what they think of the differences between you and the competition. You can run a competitive link analysis using various online tools, monitor their brand over time, and even be a secret shopper. These will give you a very visceral approach to how your competitors work.

Choose the right online platform

As we start to pinpoint our target market, and think that covering all bases is the best approach when it comes to social media, you are far better off focusing your energies on one social media platform that aligns with your key demographic. It depends on the business because, for example, if you run a B2B service LinkedIn might prove to be a better choice than Facebook or Instagram. Understanding your demographics is crucial, but also their buying habits. If you choose the right online platform, you will have instant access to your customers and can start to build that bond between you and them.

Improving your marketing isn’t just about getting your product out there, but it’s the manner in which you present yourself. Customers want to buy from a brand they trust and no matter how you present your brand to your demographic, if they don’t trust in your abilities, they won’t ever buy from you.


Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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