Mobile marketing for SMBs: The power of broadcast text messaging

Image by mohamed Hassan from Pixabay

By Sierra Powell

Mobile marketing, or the practice of marketing to mobile phone users via text message, has become an essential component of a company’s communication strategy in today’s connected world. With broadcast text messaging, businesses are able to reach thousands of customers at once, saving valuable time and money on marketing efforts while deepening their connection with customers. This blog post will help you understand the power of broadcast text messaging by exploring its features and benefits, how it can be integrated into your business strategy, and why it might be right for your company.

1) Create a customer database

Mobile marketing can be used to create a customer database with the power of broadcast text messaging. This is done by sending out mass text messages to a list of phone numbers you have collected with opt-in permissions. This is one of the most effective ways for businesses to engage with their customers and prospects because it’s instant and very low cost. You can send out campaign messages in bulk, or schedule your messages for certain days or times throughout the week.

2) Use broadcast texts to interact

Broadcast texts are a great way to interact with customers. They can be used for promotional messages, day-of-event communications, or to collect feedback.

Here are some examples:

-Promotional messages:

–Join our text list and receive the latest news.

–Enter to win today’s giveaway.

–Get your tickets now!

–Don’t forget our special event tonight!

-Event communications:

–You’ve been invited to this event.

–We’ll be closing early tonight at 6pm.

–Are you coming to tonight’s event?

-Feedback collection:

–What did you think about last night’s show?

–Send us a review of the product you received

–Click here to take a survey and earn a special discount!

3) Track customer behavior

It’s hard to be in touch with your customers when you’re not able to track their behavior. Fortunately, new mobile marketing technologies are emerging that can help. One popular option is mass messaging marketing, which allows businesses to reach their audiences by delivering a message via text messaging. You can also automate the delivery of these messages by integrating SMS texting into your marketing strategy. Another important feature is the ability to track customer behavior through mobile marketing technology. This means that it’s possible for companies to know when someone opens a text message, clicks on an ad, or interacts with an offer such as downloading an app for more information.

4) Drive customer interaction

Mobile marketing can be used to drive customer interactions with businesses. As mobile devices have become the go-to for most people on a day-to-day basis, businesses are relying more on texting automation and other forms of mobile marketing to reach their audience. Texting is a low-cost, high-engagement form of communication that can be used in conjunction with email blasts and Facebook ads to create a highly effective campaign. For example, an upcoming concert series could send out text messages notifying subscribers when tickets are available as well as reminders about the date and time. This type of campaign would allow concert organizers to leverage mobile marketing’s ability to target specific audiences with relevant information at opportune times.

5) Turn customers into brand ambassadors

The best part about mobile marketing is that it can turn customers into brand ambassadors.  Mobile marketing provides the power to reach out to customers and create a valuable connection with them while they are on the go. People receive messages quickly and it’s not uncommon for them to respond immediately, which gives you the opportunity to communicate your message in a way that they find more personal than an email or social media post, which may have been viewed hours ago. Plus, text messaging is one of the most effective ways to retain your customer because it’s always with them. If you’re looking for new ways to market your business, think about what kind of information would be useful for potential customers who are in search mode. You can offer exclusive deals or coupons, answer questions that others might be thinking but too shy to ask and show off pictures from your latest event. Include anything you think will help people connect better with you and drive interest toward what makes your company different from competitors


The power of broadcast messaging is in its ability to reach a group of people at once. When consumers are busy, they want and expect to be informed without having to spend time searching. Mobile marketing provides this opportunity for efficiency and increased ROI. Research indicates that one-third of all content interactions happen on mobile devices, meaning that it’s the most popular way for people to view content on their phones. It’s important for businesses to embrace the power of broadcast text messaging and use it as an effective tool in their marketing strategy.


Sierra Powell graduated from the University of Oklahoma with a major in Mass Communications and a minor in Writing. She’s passionate about writing, reading, and learning. When she’s not writing, she loves to cook, sew, and go hiking with her dogs. You can find her on Twitter at @sierra_writer.

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