Need employees? Make sure you get the best

By Henry Brown

Small business owners don’t always think about job openings as things that they need to market. Sure, they know that they’ve got to get the word out. But you really should be taking it as seriously as you take your other marketing strategies. That is, if you want to increase your chances of finding the best of the best! And if you want to make sure that the recruitment costs are worth it, you’d better want the best of the best!

Effective copywriting in your employment ads

You might have the best job opening in the world. Let’s get ridiculous and say, for example, that the job is to sit there and watch a great movie once a day. After you watch the movie, you go home. (If anyone knows any jobs that are actually like that, let us know.) If you don’t have an effective copywriter, even that job may sound off-putting to a potential applicant! They could write something like…

Job opening for employee to observe media; please apply via email with two references.

That’s not going to attract anyone. It’s too short, it’s grammatically offensive, and it’s boring. Consider visiting to get a few pointers on effective job descriptions. The description needs to make people want to work for you! Speaking of which…

The job needs to be appealing!

Sometimes, you can gussy up a job description all you like and it still won’t make any difference. The advertising isn’t going to attract people for the simple reason that the job itself doesn’t sound particularly great! The things you need to consider range from the benefits you offer to the office itself, or even your location. If you want to hire the best people, then you may want to visit to see about moving to a more preferred, central location. While it may sound drastic, being too out-of-the-way isn’t a great way to attract the best prospective employees!

You need to go out of your way to make a job great. It can’t just sound great. One of the best ways of doing this is to advertise the best general features of your company, or to actually improve in these areas. Is your office amazing? Then show it off. Do your employees have access to a range of cool benefits? Do they have an attractive amount to annual leave entitlement? If they do, you need to advertise that. If they don’t, then you may want to consider introducing those things to your business.

Your company needs to be fun – and human

The fact is that the reputation of your business is going to have a massive effect on the number of people who will want to work for you. Ultimately, this means that your reputation is going to directly affect the efficacy of any advertising you do for this job opening. Learn 10 ways to enhance your company’s reputation at

If your company is doing some social good, then it will make more people want to work for you. It will also make you seem a lot less “faceless.” And more and more people these days are worried about joining these sorts of faceless, bloodless businesses! Your company should feel more human than the others. A great way of getting that across is through the ‘About Us’ page on your website! Social media is also essential for this approach.


Henry Brown is an online marketing executive. When he isn’t talking shop he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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