Good small business reads #16: Save money, do better planning, staging a comeback, and stand out from the crowd

It’s time for our monthly roundup of interesting articles found on the Internet in the past month.
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Lessons learned when Mother Nature shut down my small business

Here are some business lessons I learned when a freak October snowstorm left my corner of the world in the dark.
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Keep your small business moving: Forward momentum is possible even in tough times

It is vital that business owners and executives keep their businesses and teams moving forward. Karen Utgoff discusses two ways to keep your forward momentum.
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Are you “all in” when it comes to being committed to your business vision?

When it comes to making your business vision come true, it's vital to be "all in," i.e., fully committed and not clinging to the safety of something tried and true that is less than your vision of success.
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Good small business reads #15: Sage website advice, fighting bad online reviews, cause marketing and more

This month's roundup of interesting articles for small business owners provides good advice on website content, combatting bad online reviews, and cause marketing, among other topics.
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Losing your customer focus: What you can learn from the Netflix fiasco

Here are three things small business owners can learn from the latest Netflix fiasco. Customer focus is everything; make sure you don't lose it as Netflix clearly did.
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Customer service: Response to a mistake determines whether you keep the customer

How you respond to mistakes in customer service determines whether that customer forgives the error and remains your customer or takes their business elsewhere.
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Your client base: Mining this important source of valuable information

Laurie Breitner gives advice on how to study your client/customer base to gain valuable information that will help move your small business forward.
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Want everyone singing the same song to customers? Target markets may be music to your ears!

Karen Utgoff explains why defining target markets is a cost-effective approach to focus and align marketing, sales, products, and services.
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Is your small business down? What is your strategy for getting up off the mat?

If your small business is struggling, here are some strategies for getting up off the mat during these tough economic times.
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The Self-Employment Survival Guide can help you succeed. Learn all about it here.

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