Blog anniversary: Lessons learned from one year of blogging

Here are some lessons I've learned during my first year of blogging.
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Profitability: How does your company stack up?

Here are factors to consider when examining the strengths and weaknesses that impact your company's ability to generate profits.
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Branding: What happens when the action does not match the talk

What happens when you fail to walk the talk of your brand? Or as my friends in Texas would say, when you’re all hat and no cattle.
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Brand building basics: Part 2

Here are the three key implementation steps you need to follow to bring your brand to life.
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Web site copy: Support your claims of charity

If you're going to boast about your company's generosity on your Web site, you need to also provide information on how charities can tap into this generosity.
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Leaders: Specifics matter when communicating key goals

While you may feel you’ve talked a topic that is critical to the future of your company to death, check to see if the right message has really gotten through.
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Tools for generating media coverage of your small business

Here's a rundown on tools you can use to generate media coverage for your small business.
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Good reads issue #8: Why small businesses fail, a controversial view of WalMart, and help with your press releases

Here's a potpourri of articles of interest to small businesses that I came upon in recent weeks.
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Clients to avoid: Early warning signs that a prospect may not make a good client

Here's a list of early warning signs that a potential client may be more trouble than they’re worth.
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Brand building basics: Part I

Here are the basics that smaller, less well-funded organizations need to know when undertaking brand building efforts.
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The Self-Employment Survival Guide can help you succeed. Learn all about it here.

Self-Employment Survival Guide book cover