Good reads: Issue #3: Creative daydreaming and other thought-provoking ideas

The idle mind may be the devil’s workshop, but it is also the mother of invention, according to journalist and blogger Clive Thompson.
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Small Business Success Q&A #11: 4Web Inc.

Jen Kramer of 4Web Inc., a Web design firm in Keene, NH, shares her secrets for small business success.
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Word of mouth: Your best business friend

If it weren’t for word of mouth, I wouldn’t have a business. Approximately 90 percent of my business over the past 20 years has come as a result of someone telling someone else about me and my services. (The other 10 percent has come from clients who found me via my Web site or through […]
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Small Business Success Q&A #10: Confluent Forms & The RFP Database

Worst business advice you’ve ever been given? That the customer is always right. The customer is NOT always right, and if you treat them as if they’re always right, you’re not doing your business or their business justice.
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My philosophy of business success: Treat clients as you do your friends

I developed the business philosophy of treating clients the way I treat my best friends. Here’s how to put this philosophy in action:
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Small Business Success Q&A #9: Massachusetts 4 Sale By Owner

Massachusetts 4 Sale By Owner is a regional advertising and marketing service dedicated to expanding the use of alternative real estate services.
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Employee performance: Do the incentives you provide produce the behavior you want?

What are your employees incentivized to do? Do those incentives match your business mission and your strategic goals? If companies like FedEx and Xerox can make mistakes in this key area, which Munger refers to as under-recognition of the power of incentives, perhaps you are too.
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Small Business Success Q&A #8: FrugalMarketing.com

I first met Shel Horowitz through the National Writers Union, where I saw him present at the writers conference the NWU used to sponsor here in Western MA. (That annual event, Write Angles, still continues but with a different sponsor. Check it out at www.writeanglesconference.com. They always have a great line-up of speakers to interest […]
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Firing clients: Knowing when it’s time to say goodbye

Sometimes you have to fire a client. Here are tips on how to know when that time has come.
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Small Business Success Q&A #7: Gravity Switch

Gravity Switch is a highly respected firm that has established a name for itself in the world of Web design and interactive technology. Known for producing high-end, custom Web and CD-ROM solutions, they work with local and national companies, educational institutions and non-profits.
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The Self-Employment Survival Guide can help you succeed. Learn all about it here.

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