With Google Alerts, you select a term and then Google sends you an e-mail when new information using that term is posted to a Web site, a news site, a blog, or Google Groups. Alerts can also tell you when a video on your topic has been posted.
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Google Alerts: Your new best friend
Crisis communications planning protects your biggest asset
Bad news can hit even the best of companies. Natural disasters, for example, can happen to any organization. Good communication with internal and external audiences during a crisis is crucial to maintaining your company’s most hard-earned asset—its good name.
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Four media relations mistakes tech companies make
Here are four common errors to avoid when pursuing publicity for your technology company:
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Never over-promise and under-deliver
Here’s a quote from yesterday’s Boston Globe article on how Massachusetts was gearing up to dole out its portion of appliance rebate funds provided as an economic stimulus by the Federal government: “We overbuilt the system to accommodate what we believe the demand will be,’’ said Robert Keough, assistant secretary for the MA Office of […]
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Thank you: Two powerful words that aren’t used enough in business
When was the last time you thanked a customer or client for their business? No, I don’t mean saying a perfunctory thank you at the end of a meeting or phone call. I mean really thanking someone for continuing to choose your company to do business with out of all the other possibilities out there? […]
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CPSI: A great training ground for innovation
Back in the mid-90s, a client, Katherine Catlin of the Catlin & Cookman Group, and a friend, Kathy Leydon-Conway, both suggested I might enjoy attending the Creative Problem Solving Institute, the oldest and longest running conference dedicated to the teaching and practice of creative skills. They were both veterans of the conference and thought I’d […]
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Patriots Day lessons: Branding
Today is Patriots Day in Massachusetts. Maine is the only other state to celebrate this day, which commemorates the Battle of Lexington and Concord that started the American Revolution. (Fun fact: Maine celebrates the day because Maine was once part of Massachusetts.) The holiday and the Boston Marathon that is held on it are part […]
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Ack! There was a hack, but now I’m back!
A week ago today, I was set to write my daily blog post when, horror of horrors, I discovered my blog had been hacked! This made no sense; why would someone go after my little blog, which was only two weeks old? Then I learned that hundreds of blogs hosted on Network Solutions and at […]
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3 books every business owner should read
The three books I’m going to recommend that every business owner–actually, every business person–should read are books about grammar. That’s right, grammar.
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What don’t you know that could kill your business?
So what’s happening in your industry that is changing how things are done? What don’t you know that could come back to bite you? No matter how long you’ve been in business, continuous learning is still a must. To think you know it all is a recipe for disaster. New opportunities are always popping up, and your competitors are ready to take advantage of them. Don’t assume you already know everything you need to know. Because you probably don’t.
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Learn How to Succeed at Self-Employment
Author Jeanne Yocum, creator of SucceedinginSmallBusiness.com, has written an insightful guide to help you succeed at self-employment. Learn more about The Self-Employment Survival Guide: Proven Strategies to Succeed as Your Own Boss and download the first chapter for free.
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