Good small business reads #15: Sage website advice, fighting bad online reviews, cause marketing and more

This month's roundup of interesting articles for small business owners provides good advice on website content, combatting bad online reviews, and cause marketing, among other topics.
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Losing your customer focus: What you can learn from the Netflix fiasco

Here are three things small business owners can learn from the latest Netflix fiasco. Customer focus is everything; make sure you don't lose it as Netflix clearly did.
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Website design tips to help your SEO efforts

Silvana Gravini provides tips on how to make sure your website's layout, content, and content formats are not dragging your search engine page rank below acceptable standards.
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Customer service: Response to a mistake determines whether you keep the customer

How you respond to mistakes in customer service determines whether that customer forgives the error and remains your customer or takes their business elsewhere.
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Your client base: Mining this important source of valuable information

Laurie Breitner gives advice on how to study your client/customer base to gain valuable information that will help move your small business forward.
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Want everyone singing the same song to customers? Target markets may be music to your ears!

Karen Utgoff explains why defining target markets is a cost-effective approach to focus and align marketing, sales, products, and services.
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Is your small business down? What is your strategy for getting up off the mat?

If your small business is struggling, here are some strategies for getting up off the mat during these tough economic times.
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Small business & social media: Do not be shy. Come on in; the water is fine!

Small business owners: Don’t be intimidated by social media. And most of all, don’t miss the power they have to help you build your small business.
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Conversion rate: You want to know about this!

Guest blogger Silvana Gravini writes about how to increase your web site conversation rate.
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Defeating the rumor mill: Proactive communication helps avoid damage of water cooler chatter

Here are ideas for minimizing the damage to your small business that can be done by water cooler gossip.
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