Brand building basics: Part I

Here are the basics that smaller, less well-funded organizations need to know when undertaking brand building efforts.
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Net 60 spells big trouble for small business

Big corporations slowing payments for B2B goods and services spells big trouble for small businesses. Increased use of net 60 instead of net 30 cripples cash flows.
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Profitability: Are you missing opportunities to grow your company’s net income?

Unless you take the time examine your profitability, you may have a problem and not even know it.
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Good reads issue #7: Keeping your culture cool, megatrends you need to know about, and employee motivation tips

Here are a couple articles and a webinar that should be of interest to small business owners.
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Project management tools to make work simpler

Check out Basecamp and Dropbox, two project management tools that can help make your small business team more efficient and effective.
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Community relations: Targeted giving makes community donations easier

Even small businesses should target their community giving; it makes life a lot easier when you're asked to donate to various causes.
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Publicity: What makes your small business newsworthy?

Here's a list of the types of news the media is interesting in hearing about from your small business.
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Workplace conflict: 8 tips for cooling things off

Create an atmosphere that encourages employees to speak out respectfully, acknowledge one another's perspectives and seek resolution.
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Reflections and resolutions for a successful new fiscal year

These four questions are designed to structure your annual business review and to give you a foundation to spot challenges, points of pride, and opportunities.
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Writing good Web site copy: 4 tricks of the trade

Here are four tips for writing effective Web site copy for your small business.
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