Trend spotting: A critical business skill

Keeping abreast of economic, technological, regulatory and social trends is an essential part of small business management.
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Small Business Success Q&A #13: Mark G. Auerbach Public Relations

This Small Business Success Q&A is with Mark G. Auerbach, who runs a public relations firm in Longmeadow, MA
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Are your employees happy or just hanging in?

When was the last time you checked in on your employees’ level of satisfaction?
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Small Business Success Q&A #12: Nessen Kohlasch & Associates

I first met Victoria Nessen Kohlasch in what seems like another lifetime, but it really was only a little over 10 years ago. (Of course that was another century, so no wonder it seems so long ago!) She was executive vice president of Marketing and Human Resources at CRIC Capital, LLC, a real estate investment […]
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A dose of small business inspiration as summer turns to fall

Are you going to make your business goals for the year? If you’re running behind, what can you do over the next four months to catch up so you end up where you want to be?
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Good reads: Issue #3: Creative daydreaming and other thought-provoking ideas

The idle mind may be the devil’s workshop, but it is also the mother of invention, according to journalist and blogger Clive Thompson.
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Small Business Success Q&A #11: 4Web Inc.

Jen Kramer of 4Web Inc., a Web design firm in Keene, NH, shares her secrets for small business success.
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Word of mouth: Your best business friend

If it weren’t for word of mouth, I wouldn’t have a business. Approximately 90 percent of my business over the past 20 years has come as a result of someone telling someone else about me and my services. (The other 10 percent has come from clients who found me via my Web site or through […]
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Small Business Success Q&A #10: Confluent Forms & The RFP Database

Worst business advice you’ve ever been given? That the customer is always right. The customer is NOT always right, and if you treat them as if they’re always right, you’re not doing your business or their business justice.
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My philosophy of business success: Treat clients as you do your friends

I developed the business philosophy of treating clients the way I treat my best friends. Here’s how to put this philosophy in action:
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The Self-Employment Survival Guide can help you succeed. Learn all about it here.

Self-Employment Survival Guide book cover