Planning a successful freelance business and career

By Henry Brown

Freelancing has become very popular in the digital age. Entrepreneurs can build businesses from the comfort of their own homes. You no longer have to go out into the world to start your own company. Of course, the opportunities for self-employed professionals are numerous, but the marketplace is also very competitive. If you want to be successful in starting your own freelance business, you need to think ahead. The advice in this article should help you to plan a successful freelance business and career for yourself.

Find your strength

The first step to planning a successful freelance business and career is finding your strength. You might have a skill in a particular professional field, but that doesn’t mean you have to create a business in that field. A successful company needs to be fronted by a motivated entrepreneur. You won’t achieve success if you aren’t passionate about the products or services you intend to sell. In the world of freelancing, there are so many options available to you. You just need to find the right route. You could check out Fiverr because freelancers sell all manner of services on there. Or you could even try making money from a hobby that you already love. Maybe you could do some research to figure out how to monetize a podcast. You could make money while doing something you love. That’s the dream for a freelancer.

Get your digital marketing strategy right

Digital marketing is important in the modern world of business. For a freelancer who’s trying to compete with businesses that are both big and small, your online marketing approach is essential to your success. You might not have the budget for a big marketing campaign on billboards and TV/YouTube adverts like the massive corporations in your industry, but you do have the power of web content on your side. Search engines can level the playing field for companies of all sizes. They rank websites on result pages based on the relevance of the content. Social media is an important online tool, too. Just make sure you use your time wisely and try to focus on a couple of social networks rather than all of them.

Keep researching your target market

You need to do a lot of market research if you want to be a successful freelancer. The marketplace is always changing, whatever the industry in which you’re based, so you need to make sure your business plan is relevant. You might have to keep updating your products and services in line with the changing needs of your target market. So, make sure you keep doing your research. It has to be a continuous effort. That’s how you’ll stay ahead of your competitors and remain successful.

Finding a gap in the market is great, but your rivals will just offer the same solutions as you once they’ve seen your success. You should celebrate small victories, but don’t see them as opportunities to put your feet up. Make sure you talk to consumers. Find out what potential customers in your market want from a business such as yours. They don’t care whether you’re a solo entrepreneur or a successful CEO with 100 employees. They just want to see that you’re paying attention to them and addressing their needs by improving your products and services.


Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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