Price hacks that help a small businesses compete with big brands (infographic)

Believe it or not, minor adjustments here and there can make a huge difference in the ability of your small business to complete with the behemoths. Seemingly simple tasks such as personalized messaging or demonstrating an understanding of the consumer’s needs may help break through the clutter — but how do you motivate an interested consumer to finally make a transaction?


There’s more to pricing than deciding the actual cost. The color, font size, and orientation of the price tag affect patrons’ subliminal understanding of the price. For example, a tag with smaller font on the left side of an item will be perceived as less expensive when compared to others.

Furthermore, the item’s position in relation to other products can be the guiding factor in whether people choose to buy it. Is it positioned between a bargain and premium product? Is it listed first? Is it the easiest to see?

[amazon_link asins=’0071761683′ template=’ProductAd’ store=’succeedingi0d-20′ marketplace=’US’ link_id=’0d206a9a-d3a6-11e8-92ae-3f5501c8ac86′]Naturally, consumers want to buy products that are of high quality for a price they deem reasonable. Visual cues serve as mental shortcuts that the customer uses to quickly determine if a purchase should be made.

Your small business can take advantage of these psychological processes by using price hacks to encourage sales. That’s why Wikibuy created the infographic below to get you started with 13 psychological pricing hacks your business can’t live without.

psychological pricing hacks

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