Proper packaging matters for your e-commerce business

By Robert Mathew

Beginning an online business is an extremely popular option for many entrepreneurs. It offers the advantage of much lower expenses and overhead, including for utilities and rent; however, this does not mean that you need to skimp on any other important expenses that will help build your brand in customers’ minds. One of the important areas that any online retailer needs to focus on is the packaging that is used.

Many e-commerce business owners spend too much time thinking about the website’s status and too little time focusing on the impression that will be created by the packing their products are shipped in. When you use adequate packing supplies, such as a custom folding box, you will make a great impression on customers. Also, using quality packaging means that what you will arrive in great shape, thereby reducing returns due to shipping damage.

A viable and great looking option is a cardboard suitcase box. The cardboard suitcase box is designed to display the features of your product, but also durable to be a stand-alone unit for shipping or moving. Featuring a plastic handle, the products are easy to move and ship.

Any experienced and reliable supplier of packing materials can provide anything that your e-commerce business needs to ensure the uniqueness, reliability and safety of shipments. It is essential that you use boxes that are the right size and that are strong enough to handle any shipment that you may have. Additionally, protective packing tape and quality shipping labels are just as crucial. When you own a business, you want to ensure that nothing goes wrong when the item that has been ordered is shipped out to your customer.

When you have quality packing, you will also make a great impression. Cheaper boxes and packing goods can make your business seem as though it does not care about the state of the product that is delivered. This can hurt your business image significantly. When you find the right supplier, you will be able to find suitcase boxes that look great, stand up to being shipped and arrive to your customer with a professional message – that your business is serious.

When you use quality packing and boxes for the products you sell in your e-commerce store, it can actually help to increase your business. Failure to do this can have the opposite effect and result in a decline in the attention and positive thoughts related to what you have to offer.

If you want to ensure that the packing materials and the design of the boxes is top notch, then a bit of research will be required. Taking the time to see what quality boxes are all about will help to minimize your expenses on materials that just don’t stand up to the shipping process, leaving the product your customer ordered vulnerable and the success of your e-commerce business in danger.


Robert Mathew writes about the packaging, Shipping Boxes, custom boxes, display boxes and containers. He also provides a lot of tips about he shipping and moving. To learn more, please visit

Leave a Reply

The Self-Employment Survival Guide can help you succeed. Learn all about it here.

Self-Employment Survival Guide book cover