Image by Gerd Altmann from Pixabay

By Emma Sturgis

When launching a business, it’s important to develop a sound marketing strategy. After all, your business will only succeed if it builds brand recognition and, eventually, a sizable customer base. These days, digital marketing is the most important type of marketing in most industries. Making the most of your digital marketing campaign is all about mastering SEO (search engine optimization). Here are some classic SEO strategies to keep in mind as you launch and begin marketing your new business.

Create valuable content

First things first, you need to produce valuable content for your online platforms that will attract attention from potential customers. Instead of trying to sell your products or services (as is typical in traditional advertising), simply seek to answer the types of questions you think your potential customers might be asking. In addition to creating content that people will actually appreciate, this attitude will improve your search engine ranking. That’s because modern algorithms are remarkably adept at determining the actual value and quality of a web page. Valuable content will also increase the time customers spend on your website, which will also help your page ranking.

Use keywords

While they’re not as central as they used to be, keywords are still an important component of the SEO landscape. Search engine algorithms will show your content if it includes certain keywords that consumers have searched for. You can use keywords research sites to determine which keywords are best suited to your potential audience. Just be sure not to stuff keywords awkwardly into every other sentence, since this will decrease the quality of your content and actually hurt your search engine ranking.

Make use of meta descriptions

Meta descriptions serve to tell search engines and searchers in a more direct manner what exactly your pages are all about. They’ll help the search engines index the pages, and they’ll appear on the results page as a description of the content. Make sure you include your keywords within each page’s meta description.

Procure inbound links to your pages

In addition to optimizing each page for search engines, you should also ask site managers to link to your pages from their own websites. That’s because having a high number of inbound links will improve your search engine ranking. Just avoid using spam or blog mills, since this will hurt your ranking much more than it helps.

To really market your new business in the digital realm, you need your content to appear readily on Google and other search engines. By employing these SEO tricks, you’ll maximize your new brand’s visibility.

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Emma Sturgis is a freelance writer based out of Boston, MA. She writes most often on health and education. When not writing, she enjoys reading and watching film noir. Say hi on Twitter @EmmaSturgis2.